Automation · Head to head

Bardeen vs Gumloop

Features, pricing, strengths and trade-offs — and which one fits your situation.

Bardeen logoBardeenFrom $10/moTry free
VS
Gumloop logoGumloopFrom $37/moTry free

The verdict

Summary

Bardeen is best for sales and GTM teams automating lead sourcing, scraping and enrichment from the browser, while Gumloop is best for aI-heavy workflows and agents for marketing, sales ops and data enrichment. Only Gumloop offers custom code steps. Bardeen has a low learning curve, compared with medium for Gumloop. Both Bardeen and Gumloop offer a free plan, so you can try each before paying.

Which should you choose?

Bardeen logo

Choose Bardeen if…

  • You need sales and GTM teams automating lead sourcing, scraping and enrichment from the browser
  • You're one of: sdrs and aes, recruiters, revops teams
  • You want something quicker to learn
  • Scrapes data from sites like LinkedIn directly while you browse
Try Bardeen free
Gumloop logo

Choose Gumloop if…

  • You need aI-heavy workflows and agents for marketing, sales ops and data enrichment
  • Custom code steps matters to you
  • You're one of: growth and marketing teams, sales ops teams, operations teams automating research
  • AI models are built in without needing separate API keys
Try Gumloop free

At a glance

BardeenGumloop
Best forSales and GTM teams automating lead sourcing, scraping and enrichment from the browserAI-heavy workflows and agents for marketing, sales ops and data enrichment
Free planYesYes
Starting priceFrom $10/moFrom $37/mo
Learning curveLowMedium
PlatformsWeb, Chrome extensionWeb, Chrome extension, API
Ideal forSDRs and AEs, Recruiters, RevOps teams, Founders doing outbound prospectingGrowth and marketing teams, Sales ops teams, Operations teams automating research, AI-first startups

Feature comparison

BardeenGumloop
Visual workflow builderLimitedYes
Integrations, approx.—125+
AI agentsYesYes
Self-hostingNoNo
Custom code stepsNoYes
Webhooks—Yes
Human approval steps——
Billed perCreditCredit
IncludedLimited / higher plansNot available— Not confirmed

Security & enterprise

BardeenGumloop
Business / enterprise planYesYes
SSO (SAML / OIDC)—Enterprise plan
SCIM user provisioning—Enterprise plan
SOC 2Type IIType II
ISO 27001——
HIPAA (BAA available)—Eligible plans (BAA)
GDPR DPA——
Data residency options—Region of choice (VPC)
No training on your data——
Audit logs——
Admin controls—Yes
DeploymentCloudCloud, VPC

From each vendor's security documentation. "—" = not confirmed. What to ask vendors · Compare all tools

What each tool does

Bardeen logoBardeen

Bardeen is a GTM automation tool that runs largely as a Chrome extension, letting users scrape pages, enrich leads, qualify them with AI and push results to sheets or CRMs. Automations can be described in plain English or assembled from pre-built playbooks. Actions and enrichment rows consume credits, while imports, CSV exports and utilities are free.

Key features
  • Chrome sidebar for automating actions across open tabs
  • AI web scraper for lists and profile pages
  • Lead enrichment and email validation
  • AI lead qualification
  • Plain-English automation builder and playbook library
  • Exports to Google Sheets, Airtable, Notion and CRMs

Gumloop logoGumloop

Gumloop is a no-code platform for building AI workflows on a node-based canvas and chat-style AI agents that call tools and run those workflows. Usage is metered in credits, with most native nodes free and AI model calls consuming credits. It is popular with growth, marketing and operations teams automating scraping, enrichment and content tasks.

Key features
  • Node-based visual workflow builder
  • AI agents that call tools and workflows
  • Agent Builder that creates agents from a prompt
  • Custom nodes generated from plain-language descriptions
  • Web scraping and data enrichment nodes
  • Webhook, schedule and app triggers

Pricing

Bardeen logoBardeen

From $10/moFree plan

Free plan (100 credits/mo); Basic $10/mo

Gumloop logoGumloop

From $37/moFree plan

Free plan / 14-day trial; paid from $37/mo

Prices last checked September 2026. Plans change often — confirm on each vendor's site.

Pros and cons

Bardeen logoBardeen

Strengths
  • Scrapes data from sites like LinkedIn directly while you browse
  • Quick to set up for common sales and recruiting tasks
  • Large library of ready-made GTM playbooks
  • Free monthly credit allowance on every plan
Limitations
  • Credit costs add up quickly for high-volume scraping and enrichment
  • Browser-based automations depend on the extension and page layouts
  • Narrow focus on GTM tasks rather than general back-office automation
  • No self-hosting option

Not ideal for: Teams that need server-side, event-driven automations across many business apps should use Zapier, Make or n8n instead.

Gumloop logoGumloop

Strengths
  • AI models are built in without needing separate API keys
  • Strong scraping and enrichment nodes for sales and marketing data
  • Unlimited seats on the Pro plan
  • Agents and workflows live in the same product
Limitations
  • Native integration catalogue is small compared with Zapier or Make
  • Credit usage can be hard to predict for AI-heavy flows
  • Permanent free plan was replaced by a time-limited trial
  • No self-hosting option outside Enterprise private infrastructure

Not ideal for: Teams that need thousands of niche app connectors or predictable per-task billing will find Zapier or Make a better fit.

Integrations

Bardeen logoBardeen

Google SheetsAirtableNotionHubSpotSalesforceLinkedIn

Gumloop logoGumloop

Google SheetsSalesforceAirtableSlackHubSpotZapier

FAQ

What is the main difference between Bardeen and Gumloop?

Bardeen is built for sales and GTM teams automating lead sourcing, scraping and enrichment from the browser; Gumloop is built for aI-heavy workflows and agents for marketing, sales ops and data enrichment. Key differences: Gumloop offers custom code steps.

Is Bardeen or Gumloop cheaper?

Bardeen starts from $10/mo and Gumloop starts from $37/mo (as of September 2026). On entry price, Bardeen is cheaper — but compare what each plan includes, since limits differ. Always confirm current pricing on each vendor's site.

Do Bardeen and Gumloop have free plans?

Both Bardeen and Gumloop offer a free plan, so you can try each before paying.

Which is easier to use, Bardeen or Gumloop?

Bardeen is generally quicker to learn (Bardeen: low, Gumloop: medium learning curve).

What are good alternatives to Bardeen and Gumloop?

Other automation tools worth comparing include Make, n8n and Lindy.

Alternatives

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