Web hosting with an AI website builder and the Horizons AI app/site builder (now part of Hostinger AI Builder).
Durable vs Framer
Features, pricing, strengths and trade-offs — and which one fits your situation.
The verdict
Summary
Durable is best for service-based solo businesses that need a website, bookings and CRM fast, while Framer is best for designers building polished, animated marketing sites without developers. Only Framer offers app / plugin marketplace. Durable has a low learning curve, compared with medium for Framer. Both Durable and Framer offer a free plan, so you can try each before paying.
Which should you choose?
Choose Durable if…
- You need service-based solo businesses that need a website, bookings and CRM fast
- You're one of: solopreneurs, local service businesses, consultants and freelancers
- You want something quicker to learn
- Very fast to get a presentable site live
Choose Framer if…
- You need designers building polished, animated marketing sites without developers
- App / plugin marketplace matters to you
- You're one of: web and product designers, startups building marketing sites, design agencies
- High design freedom with fine-grained layout and animation control
At a glance
| Durable | Framer | |
|---|---|---|
| Best for | Service-based solo businesses that need a website, bookings and CRM fast | Designers building polished, animated marketing sites without developers |
| Free plan | Yes | Yes |
| Starting price | From $22/mo | From $10/mo |
| Learning curve | Low | Medium |
| Platforms | Web, iOS, Android | Web, macOS, Windows |
| Ideal for | Solopreneurs, Local service businesses, Consultants and freelancers, People testing a business idea | Web and product designers, Startups building marketing sites, Design agencies, Portfolio sites |
Feature comparison
| Durable | Framer | |
|---|---|---|
| AI site generation | Yes | Yes |
| E-commerce | Limited | Limited |
| Blog / CMS | Yes | Yes |
| Hosting included | Yes | Yes |
| Custom domain | Paid plans only | Paid plans only |
| Code / content export | No | No |
| SEO tools | Yes | Yes |
| App / plugin marketplace | No | Yes |
| Design freedom | Low | High |
IncludedLimited / higher plansNot available— Not confirmed
Security & enterprise
| Durable | Framer | |
|---|---|---|
| Business / enterprise plan | No | Yes |
| SSO (SAML / OIDC) | — | Enterprise plan |
| SCIM user provisioning | — | — |
| SOC 2 | — | Type II |
| ISO 27001 | — | Yes |
| HIPAA (BAA available) | — | — |
| GDPR DPA | — | — |
| Data residency options | — | No |
| No training on your data | — | — |
| Audit logs | — | — |
| Admin controls | — | Yes |
| Deployment | — | Cloud |
From each vendor's security documentation. "—" = not confirmed. What to ask vendors · Compare all tools
What each tool does
Durable
Durable is an AI business builder that generates a small-business website in seconds and bundles it with a CRM, online booking, lead capture and AI marketing agents. Editing is block-based and deliberately simple, with hosting and a custom domain included on paid plans. It targets solopreneurs and local service businesses rather than stores or designers.
Key features- AI website generation from business name and type
- Built-in CRM and booking calendar
- AI blog writer and lead capture agents
- Local SEO and AI search (GEO/AEO) ranking tracking
- Review management and competitor research
- Hosting via Cloudflare with free custom domain on paid plans
Framer
Framer is a visual website builder with a canvas similar to design tools, where users lay out responsive pages, add animations and publish directly to Framer's hosting. It includes a CMS, localization, A/B testing and AI features such as Wireframer for generating page layouts from prompts. It is popular with designers, startups and agencies building landing pages and marketing sites.
Key features- Design-tool style canvas with responsive breakpoints
- Wireframer AI page generation and AI agents
- Built-in CMS for blogs and collections
- Animations and interactions without code
- Localization and A/B testing add-ons
- Marketplace of templates, components and plugins
Pricing
Durable
Free plan; paid from $22/mo (billed annually) / $25/mo monthly
Framer
Free plan (Framer subdomain); Basic from $10/mo, Pro $30/mo
Prices last checked September 2026. Plans change often — confirm on each vendor's site.
Pros and cons
Durable
Strengths- Very fast to get a presentable site live
- CRM, bookings and website in one account
- Free plan for testing an idea
- Little to learn for non-technical owners
- Limited design control compared with Wix, Squarespace or Framer
- No custom HTML, CSS or JavaScript
- No full e-commerce system with carts and inventory
- No third-party app marketplace to extend features
Not ideal for: Online stores, content-heavy sites and anyone wanting detailed design control should choose Shopify, Squarespace, Wix or Framer.
Framer
Strengths- High design freedom with fine-grained layout and animation control
- Familiar interface for Figma users
- Fast global hosting included on paid plans
- Free plan for building and publishing on a Framer subdomain
- No native store; e-commerce needs Shopify or third-party tools
- No site code export, so leaving Framer means rebuilding
- Custom domains require a paid plan
- Localization and extra editors cost extra
Not ideal for: Businesses whose main need is selling products online should use Shopify or Squarespace, which include full commerce features.
Integrations
Durable
Framer
FAQ
What is the main difference between Durable and Framer?
Durable is built for service-based solo businesses that need a website, bookings and CRM fast; Framer is built for designers building polished, animated marketing sites without developers. Key differences: Framer offers app / plugin marketplace.
Is Durable or Framer cheaper?
Durable starts from $22/mo and Framer starts from $10/mo (as of September 2026). On entry price, Framer is cheaper — but compare what each plan includes, since limits differ. Always confirm current pricing on each vendor's site.
Do Durable and Framer have free plans?
Both Durable and Framer offer a free plan, so you can try each before paying.
Which is easier to use, Durable or Framer?
Durable is generally quicker to learn (Durable: low, Framer: medium learning curve).
What are good alternatives to Durable and Framer?
Other website builders tools worth comparing include Hostinger, Wix and Squarespace.
