Web hosting with an AI website builder and the Horizons AI app/site builder (now part of Hostinger AI Builder).
Durable vs Wix
Features, pricing, strengths and trade-offs — and which one fits your situation.
The verdict
Summary
Durable is best for service-based solo businesses that need a website, bookings and CRM fast, while Wix is best for small businesses wanting an easy all-in-one builder with lots of templates and built-in business apps. Only Wix offers app / plugin marketplace. Both Durable and Wix offer a free plan, so you can try each before paying.
Which should you choose?
Choose Durable if…
- You need service-based solo businesses that need a website, bookings and CRM fast
- You're one of: solopreneurs, local service businesses, consultants and freelancers
- Very fast to get a presentable site live
Choose Wix if…
- You need small businesses wanting an easy all-in-one builder with lots of templates and built-in business apps
- App / plugin marketplace matters to you
- You're one of: small business owners, service providers taking bookings, creators and freelancers
- Large template library across most industries
At a glance
| Durable | Wix | |
|---|---|---|
| Best for | Service-based solo businesses that need a website, bookings and CRM fast | Small businesses wanting an easy all-in-one builder with lots of templates and built-in business apps |
| Free plan | Yes | Yes |
| Starting price | From $22/mo | From $17/mo |
| Learning curve | Low | Low |
| Platforms | Web, iOS, Android | Web, iOS, Android |
| Ideal for | Solopreneurs, Local service businesses, Consultants and freelancers, People testing a business idea | Small business owners, Service providers taking bookings, Creators and freelancers, Agencies using Wix Studio |
Feature comparison
| Durable | Wix | |
|---|---|---|
| AI site generation | Yes | Yes |
| E-commerce | Limited | Paid plans only |
| Blog / CMS | Yes | Yes |
| Hosting included | Yes | Yes |
| Custom domain | Paid plans only | Paid plans only |
| Code / content export | No | No |
| SEO tools | Yes | Yes |
| App / plugin marketplace | No | Yes |
| Design freedom | Low | High |
IncludedLimited / higher plansNot available— Not confirmed
Security & enterprise
| Durable | Wix | |
|---|---|---|
| Business / enterprise plan | No | Yes |
| SSO (SAML / OIDC) | — | Enterprise (OIDC) |
| SCIM user provisioning | — | — |
| SOC 2 | — | Type II |
| ISO 27001 | — | Yes |
| HIPAA (BAA available) | — | — |
| GDPR DPA | — | — |
| Data residency options | — | — |
| No training on your data | — | — |
| Audit logs | — | — |
| Admin controls | — | Yes |
| Deployment | — | Cloud |
From each vendor's security documentation. "—" = not confirmed. What to ask vendors · Compare all tools
What each tool does
Durable
Durable is an AI business builder that generates a small-business website in seconds and bundles it with a CRM, online booking, lead capture and AI marketing agents. Editing is block-based and deliberately simple, with hosting and a custom domain included on paid plans. It targets solopreneurs and local service businesses rather than stores or designers.
Key features- AI website generation from business name and type
- Built-in CRM and booking calendar
- AI blog writer and lead capture agents
- Local SEO and AI search (GEO/AEO) ranking tracking
- Review management and competitor research
- Hosting via Cloudflare with free custom domain on paid plans
Wix
Wix is a hosted website builder offering several ways to build: the classic drag-and-drop Wix Editor, Wix Studio for agencies, and Wix Harmony, launched in January 2026, which combines AI prompt-based generation with manual editing. Plans include hosting, e-commerce, bookings, blogging and marketing tools, plus a large App Market. It is aimed at small businesses, creators and freelancers who want everything managed in one place.
Key features- Wix Harmony AI builder with natural-language editing
- Drag-and-drop Wix Editor and Wix Studio for agencies
- Online stores, bookings, events and restaurant tools
- Blog with SEO settings
- Wix App Market for added functionality
- Velo for custom JavaScript and databases
Pricing
Durable
Free plan; paid from $22/mo (billed annually) / $25/mo monthly
Wix
Free plan (Wix ads + subdomain); Light from $17/mo billed annually
Prices last checked September 2026. Plans change often — confirm on each vendor's site.
Pros and cons
Durable
Strengths- Very fast to get a presentable site live
- CRM, bookings and website in one account
- Free plan for testing an idea
- Little to learn for non-technical owners
- Limited design control compared with Wix, Squarespace or Framer
- No custom HTML, CSS or JavaScript
- No full e-commerce system with carts and inventory
- No third-party app marketplace to extend features
Not ideal for: Online stores, content-heavy sites and anyone wanting detailed design control should choose Shopify, Squarespace, Wix or Framer.
Wix
Strengths- Large template library across most industries
- Many business features built in, such as bookings and events
- Free plan for building and testing a site
- Mobile app for managing the site and business
- Sites cannot be exported or moved to another platform
- Free plan shows Wix ads and uses a Wix subdomain
- Some existing apps and widgets are not yet compatible with Harmony
- Heavily customised sites can load slower than leaner builders
Not ideal for: Anyone who wants to own their site's code or move hosts later should choose WordPress or Webflow instead.
Integrations
Durable
Wix
FAQ
What is the main difference between Durable and Wix?
Durable is built for service-based solo businesses that need a website, bookings and CRM fast; Wix is built for small businesses wanting an easy all-in-one builder with lots of templates and built-in business apps. Key differences: Wix offers app / plugin marketplace.
Is Durable or Wix cheaper?
Durable starts from $22/mo and Wix starts from $17/mo (as of September 2026). On entry price, Wix is cheaper — but compare what each plan includes, since limits differ. Always confirm current pricing on each vendor's site.
Do Durable and Wix have free plans?
Both Durable and Wix offer a free plan, so you can try each before paying.
Which is easier to use, Durable or Wix?
Both have a low learning curve.
What are good alternatives to Durable and Wix?
Other website builders tools worth comparing include Hostinger, Squarespace and Framer.
