Web hosting with an AI website builder and the Horizons AI app/site builder (now part of Hostinger AI Builder).
Framer vs Webflow
Features, pricing, strengths and trade-offs — and which one fits your situation.
The verdict
Editor’s verdict
Framer is a design-first builder optimised for fast, animated marketing sites, while Webflow is a more technical visual development platform with a deeper CMS and native e-commerce. Choose Framer if your team thinks in Figma, wants to ship landing pages and marketing sites quickly with rich animations, and does not need a store or complex content structures. Choose Webflow if you need structured CMS collections for large content sites, native e-commerce, fine control over HTML and CSS classes, or static code export on paid plans. Framer is quicker to learn for designers, while Webflow rewards those who understand web layout concepts. Neither lets you export a fully working CMS-driven site, so both involve some lock-in. For a product-heavy online store, Shopify is a better fit than either.
Both Framer and Webflow offer a free plan, so you can try each before paying.
Which should you choose?
Choose Framer if…
- You need designers building polished, animated marketing sites without developers
- You're one of: web and product designers, startups building marketing sites, design agencies
- You want something quicker to learn
- High design freedom with fine-grained layout and animation control
Choose Webflow if…
- You need design and marketing teams building custom, CMS-driven websites with near-developer control
- You're one of: web designers and agencies, marketing teams at startups and saas companies, content-heavy sites with structured cms
- High design freedom with clean, semantic output
At a glance
| Framer | Webflow | |
|---|---|---|
| Best for | Designers building polished, animated marketing sites without developers | Design and marketing teams building custom, CMS-driven websites with near-developer control |
| Free plan | Yes | Yes |
| Starting price | From $10/mo | From $15/mo |
| Learning curve | Medium | High |
| Platforms | Web, macOS, Windows | Web, API |
| Ideal for | Web and product designers, Startups building marketing sites, Design agencies, Portfolio sites | Web designers and agencies, Marketing teams at startups and SaaS companies, Content-heavy sites with structured CMS, Designers moving from Figma to production |
Feature comparison
| Framer | Webflow | |
|---|---|---|
| AI site generation | Yes | Paid Workspace plans |
| E-commerce | Limited | Yes |
| Blog / CMS | Yes | Yes |
| Hosting included | Yes | Yes |
| Custom domain | Paid plans only | Paid site plans only |
| Code / content export | No | Static code, paid plans |
| SEO tools | Yes | Yes |
| App / plugin marketplace | Yes | Yes |
| Design freedom | High | High |
IncludedLimited / higher plansNot available— Not confirmed
Security & enterprise
| Framer | Webflow | |
|---|---|---|
| Business / enterprise plan | Yes | Yes |
| SSO (SAML / OIDC) | Enterprise plan | Enterprise plan |
| SCIM user provisioning | — | Enterprise plan |
| SOC 2 | Type II | Type II |
| ISO 27001 | Yes | Yes |
| HIPAA (BAA available) | — | — |
| GDPR DPA | — | Yes |
| Data residency options | No | — |
| No training on your data | — | — |
| Audit logs | — | Enterprise plan (API) |
| Admin controls | Yes | Yes |
| Deployment | Cloud | Cloud |
From each vendor's security documentation. "—" = not confirmed. What to ask vendors · Compare all tools
What each tool does
Framer
Framer is a visual website builder with a canvas similar to design tools, where users lay out responsive pages, add animations and publish directly to Framer's hosting. It includes a CMS, localization, A/B testing and AI features such as Wireframer for generating page layouts from prompts. It is popular with designers, startups and agencies building landing pages and marketing sites.
Key features- Design-tool style canvas with responsive breakpoints
- Wireframer AI page generation and AI agents
- Built-in CMS for blogs and collections
- Animations and interactions without code
- Localization and A/B testing add-ons
- Marketplace of templates, components and plugins
Webflow
Webflow is a visual web development platform where users build with real HTML and CSS concepts such as classes, flexbox and grid, then publish to Webflow's hosting. It includes a flexible CMS, e-commerce, localization and an AI site builder that generates a site with a design system from a prompt. It is used by designers, agencies and marketing teams that need custom sites without hand-coding.
Key features- Visual designer based on HTML and CSS box model
- Flexible CMS with custom collections
- AI site builder on paid Workspace plans
- Webflow Ecommerce with Stripe and PayPal
- Localization and hosting on a global CDN
- App marketplace installed inside the Designer
Pricing
Framer
Free plan (Framer subdomain); Basic from $10/mo, Pro $30/mo
Webflow
Free Starter plan; Basic site plan $15/mo billed yearly
Prices last checked September 2026. Plans change often — confirm on each vendor's site.
Pros and cons
Framer
Strengths- High design freedom with fine-grained layout and animation control
- Familiar interface for Figma users
- Fast global hosting included on paid plans
- Free plan for building and publishing on a Framer subdomain
- No native store; e-commerce needs Shopify or third-party tools
- No site code export, so leaving Framer means rebuilding
- Custom domains require a paid plan
- Localization and extra editors cost extra
Not ideal for: Businesses whose main need is selling products online should use Shopify or Squarespace, which include full commerce features.
Webflow
Strengths- High design freedom with clean, semantic output
- One of the most flexible CMSs among hosted builders
- Static HTML, CSS and JS export on paid plans
- Large community, templates and app ecosystem
- Steeper learning curve than Wix or Squarespace
- Code export excludes CMS, e-commerce and forms functionality
- E-commerce is limited to Stripe and PayPal with product caps
- Separate site and workspace plans make pricing confusing
Not ideal for: Beginners wanting a quick site with minimal learning, and large stores, will be better served by Wix, Squarespace or Shopify.
Integrations
Framer
Webflow
FAQ
What is the main difference between Framer and Webflow?
Framer is built for designers building polished, animated marketing sites without developers; Webflow is built for design and marketing teams building custom, CMS-driven websites with near-developer control.
Is Framer or Webflow cheaper?
Framer starts from $10/mo and Webflow starts from $15/mo (as of September 2026). On entry price, Framer is cheaper — but compare what each plan includes, since limits differ. Always confirm current pricing on each vendor's site.
Do Framer and Webflow have free plans?
Both Framer and Webflow offer a free plan, so you can try each before paying.
Which is easier to use, Framer or Webflow?
Framer is generally quicker to learn (Framer: medium, Webflow: high learning curve).
What are good alternatives to Framer and Webflow?
Other website builders tools worth comparing include Hostinger, Wix and Squarespace.
