Web hosting with an AI website builder and the Horizons AI app/site builder (now part of Hostinger AI Builder).
Framer vs Wix
Features, pricing, strengths and trade-offs — and which one fits your situation.
The verdict
Summary
Framer is best for designers building polished, animated marketing sites without developers, while Wix is best for small businesses wanting an easy all-in-one builder with lots of templates and built-in business apps. Framer has a medium learning curve, compared with low for Wix. Both Framer and Wix offer a free plan, so you can try each before paying.
Which should you choose?
Choose Framer if…
- You need designers building polished, animated marketing sites without developers
- You're one of: web and product designers, startups building marketing sites, design agencies
- High design freedom with fine-grained layout and animation control
Choose Wix if…
- You need small businesses wanting an easy all-in-one builder with lots of templates and built-in business apps
- You're one of: small business owners, service providers taking bookings, creators and freelancers
- You want something quicker to learn
- Large template library across most industries
At a glance
| Framer | Wix | |
|---|---|---|
| Best for | Designers building polished, animated marketing sites without developers | Small businesses wanting an easy all-in-one builder with lots of templates and built-in business apps |
| Free plan | Yes | Yes |
| Starting price | From $10/mo | From $17/mo |
| Learning curve | Medium | Low |
| Platforms | Web, macOS, Windows | Web, iOS, Android |
| Ideal for | Web and product designers, Startups building marketing sites, Design agencies, Portfolio sites | Small business owners, Service providers taking bookings, Creators and freelancers, Agencies using Wix Studio |
Feature comparison
| Framer | Wix | |
|---|---|---|
| AI site generation | Yes | Yes |
| E-commerce | Limited | Paid plans only |
| Blog / CMS | Yes | Yes |
| Hosting included | Yes | Yes |
| Custom domain | Paid plans only | Paid plans only |
| Code / content export | No | No |
| SEO tools | Yes | Yes |
| App / plugin marketplace | Yes | Yes |
| Design freedom | High | High |
IncludedLimited / higher plansNot available— Not confirmed
Security & enterprise
| Framer | Wix | |
|---|---|---|
| Business / enterprise plan | Yes | Yes |
| SSO (SAML / OIDC) | Enterprise plan | Enterprise (OIDC) |
| SCIM user provisioning | — | — |
| SOC 2 | Type II | Type II |
| ISO 27001 | Yes | Yes |
| HIPAA (BAA available) | — | — |
| GDPR DPA | — | — |
| Data residency options | No | — |
| No training on your data | — | — |
| Audit logs | — | — |
| Admin controls | Yes | Yes |
| Deployment | Cloud | Cloud |
From each vendor's security documentation. "—" = not confirmed. What to ask vendors · Compare all tools
What each tool does
Framer
Framer is a visual website builder with a canvas similar to design tools, where users lay out responsive pages, add animations and publish directly to Framer's hosting. It includes a CMS, localization, A/B testing and AI features such as Wireframer for generating page layouts from prompts. It is popular with designers, startups and agencies building landing pages and marketing sites.
Key features- Design-tool style canvas with responsive breakpoints
- Wireframer AI page generation and AI agents
- Built-in CMS for blogs and collections
- Animations and interactions without code
- Localization and A/B testing add-ons
- Marketplace of templates, components and plugins
Wix
Wix is a hosted website builder offering several ways to build: the classic drag-and-drop Wix Editor, Wix Studio for agencies, and Wix Harmony, launched in January 2026, which combines AI prompt-based generation with manual editing. Plans include hosting, e-commerce, bookings, blogging and marketing tools, plus a large App Market. It is aimed at small businesses, creators and freelancers who want everything managed in one place.
Key features- Wix Harmony AI builder with natural-language editing
- Drag-and-drop Wix Editor and Wix Studio for agencies
- Online stores, bookings, events and restaurant tools
- Blog with SEO settings
- Wix App Market for added functionality
- Velo for custom JavaScript and databases
Pricing
Framer
Free plan (Framer subdomain); Basic from $10/mo, Pro $30/mo
Wix
Free plan (Wix ads + subdomain); Light from $17/mo billed annually
Prices last checked September 2026. Plans change often — confirm on each vendor's site.
Pros and cons
Framer
Strengths- High design freedom with fine-grained layout and animation control
- Familiar interface for Figma users
- Fast global hosting included on paid plans
- Free plan for building and publishing on a Framer subdomain
- No native store; e-commerce needs Shopify or third-party tools
- No site code export, so leaving Framer means rebuilding
- Custom domains require a paid plan
- Localization and extra editors cost extra
Not ideal for: Businesses whose main need is selling products online should use Shopify or Squarespace, which include full commerce features.
Wix
Strengths- Large template library across most industries
- Many business features built in, such as bookings and events
- Free plan for building and testing a site
- Mobile app for managing the site and business
- Sites cannot be exported or moved to another platform
- Free plan shows Wix ads and uses a Wix subdomain
- Some existing apps and widgets are not yet compatible with Harmony
- Heavily customised sites can load slower than leaner builders
Not ideal for: Anyone who wants to own their site's code or move hosts later should choose WordPress or Webflow instead.
Integrations
Framer
Wix
FAQ
What is the main difference between Framer and Wix?
Framer is built for designers building polished, animated marketing sites without developers; Wix is built for small businesses wanting an easy all-in-one builder with lots of templates and built-in business apps.
Is Framer or Wix cheaper?
Framer starts from $10/mo and Wix starts from $17/mo (as of September 2026). On entry price, Framer is cheaper — but compare what each plan includes, since limits differ. Always confirm current pricing on each vendor's site.
Do Framer and Wix have free plans?
Both Framer and Wix offer a free plan, so you can try each before paying.
Which is easier to use, Framer or Wix?
Wix is generally quicker to learn (Framer: medium, Wix: low learning curve).
What are good alternatives to Framer and Wix?
Other website builders tools worth comparing include Hostinger, Squarespace and Webflow.
