Visual no-code automation platform with AI agents connecting 3,000+ apps.
Gumloop vs Relevance AI
Features, pricing, strengths and trade-offs — and which one fits your situation.
The verdict
Summary
Gumloop is best for aI-heavy workflows and agents for marketing, sales ops and data enrichment, while Relevance AI is best for building teams of AI agents for sales, GTM and operations work. Both Gumloop and Relevance AI offer a free plan, so you can try each before paying.
Which should you choose?
Choose Gumloop if…
- You need aI-heavy workflows and agents for marketing, sales ops and data enrichment
- You're one of: growth and marketing teams, sales ops teams, operations teams automating research
- AI models are built in without needing separate API keys
Choose Relevance AI if…
- You need building teams of AI agents for sales, GTM and operations work
- You're one of: sales and gtm teams, revops and marketing ops, companies piloting ai agent workforces
- Multi-agent Workforce canvas for chaining specialised agents
At a glance
| Gumloop | Relevance AI | |
|---|---|---|
| Best for | AI-heavy workflows and agents for marketing, sales ops and data enrichment | Building teams of AI agents for sales, GTM and operations work |
| Free plan | Yes | Yes |
| Starting price | From $37/mo | From $19/mo |
| Learning curve | Medium | Medium |
| Platforms | Web, Chrome extension, API | Web, API |
| Ideal for | Growth and marketing teams, Sales ops teams, Operations teams automating research, AI-first startups | Sales and GTM teams, RevOps and marketing ops, Companies piloting AI agent workforces, Agencies building agents for clients |
Feature comparison
| Gumloop | Relevance AI | |
|---|---|---|
| Visual workflow builder | Yes | Yes |
| Integrations, approx. | 125+ | 2,000+ |
| AI agents | Yes | Yes |
| Self-hosting | No | No |
| Custom code steps | Yes | Yes |
| Webhooks | Yes | Yes |
| Human approval steps | — | Yes |
| Billed per | Credit | Action + vendor credits |
IncludedLimited / higher plansNot available— Not confirmed
Security & enterprise
| Gumloop | Relevance AI | |
|---|---|---|
| Business / enterprise plan | Yes | Yes |
| SSO (SAML / OIDC) | Enterprise plan | Enterprise plan |
| SCIM user provisioning | Enterprise plan | Enterprise plan |
| SOC 2 | Type II | Type II |
| ISO 27001 | — | — |
| HIPAA (BAA available) | Eligible plans (BAA) | — |
| GDPR DPA | — | — |
| Data residency options | Region of choice (VPC) | US, EU/UK, Australia |
| No training on your data | — | — |
| Audit logs | — | — |
| Admin controls | Yes | Yes |
| Deployment | Cloud, VPC | Cloud |
From each vendor's security documentation. "—" = not confirmed. What to ask vendors · Compare all tools
What each tool does
Gumloop
Gumloop is a no-code platform for building AI workflows on a node-based canvas and chat-style AI agents that call tools and run those workflows. Usage is metered in credits, with most native nodes free and AI model calls consuming credits. It is popular with growth, marketing and operations teams automating scraping, enrichment and content tasks.
Key features- Node-based visual workflow builder
- AI agents that call tools and workflows
- Agent Builder that creates agents from a prompt
- Custom nodes generated from plain-language descriptions
- Web scraping and data enrichment nodes
- Webhook, schedule and app triggers
Relevance AI
Relevance AI is a no-code platform for building AI agents and multi-agent Workforces that use custom tools, knowledge and integrations to complete business tasks. Agents can run as chat assistants in Slack or Teams or autonomously on schedules and triggers, with configurable approval and escalation rules. Usage is billed through Actions (agent tool runs) plus Vendor Credits for model costs, with bring-your-own-key available on paid plans.
Key features- Agent builder with configurable autonomy levels
- Workforce canvas for multi-agent pipelines
- Tool builder with no-code and code steps
- Approvals and escalations for agent actions
- 2,000+ integrations
- Calling and meeting agents on Enterprise
Pricing
Gumloop
Free plan / 14-day trial; paid from $37/mo
Relevance AI
Free plan (200 actions/mo); Pro from $19/mo annual ($29 monthly)
Prices last checked September 2026. Plans change often — confirm on each vendor's site.
Pros and cons
Gumloop
Strengths- AI models are built in without needing separate API keys
- Strong scraping and enrichment nodes for sales and marketing data
- Unlimited seats on the Pro plan
- Agents and workflows live in the same product
- Native integration catalogue is small compared with Zapier or Make
- Credit usage can be hard to predict for AI-heavy flows
- Permanent free plan was replaced by a time-limited trial
- No self-hosting option outside Enterprise private infrastructure
Not ideal for: Teams that need thousands of niche app connectors or predictable per-task billing will find Zapier or Make a better fit.
Relevance AI
Strengths- Multi-agent Workforce canvas for chaining specialised agents
- Fine-grained approval rules per agent and action
- Model costs passed through at cost, or bring your own API keys
- Strong templates for sales and GTM use cases
- Two separate usage meters (Actions and Vendor Credits) make costs harder to predict
- Meaningful setups need upfront integration and policy work
- Advanced custom behaviours can still require engineering help
- No self-hosting option
Not ideal for: Teams that only need simple app-to-app automations will find Zapier or Make cheaper and quicker to set up.
Integrations
Gumloop
Relevance AI
FAQ
What is the main difference between Gumloop and Relevance AI?
Gumloop is built for aI-heavy workflows and agents for marketing, sales ops and data enrichment; Relevance AI is built for building teams of AI agents for sales, GTM and operations work.
Is Gumloop or Relevance AI cheaper?
Gumloop starts from $37/mo and Relevance AI starts from $19/mo (as of September 2026). On entry price, Relevance AI is cheaper — but compare what each plan includes, since limits differ. Always confirm current pricing on each vendor's site.
Do Gumloop and Relevance AI have free plans?
Both Gumloop and Relevance AI offer a free plan, so you can try each before paying.
Which is easier to use, Gumloop or Relevance AI?
Both have a medium learning curve.
What are good alternatives to Gumloop and Relevance AI?
Other automation tools worth comparing include Make, n8n and Lindy.
