Fair-code workflow automation and AI agent builder, cloud or self-hosted.
Make vs Relevance AI
Features, pricing, strengths and trade-offs — and which one fits your situation.
The verdict
Summary
Make is best for visual, multi-branch automations across thousands of SaaS apps at a moderate cost, while Relevance AI is best for building teams of AI agents for sales, GTM and operations work. Both Make and Relevance AI offer a free plan, so you can try each before paying.
Which should you choose?
Choose Make if…
- You need visual, multi-branch automations across thousands of SaaS apps at a moderate cost
- You're one of: operations teams, automation agencies, small businesses scaling workflows
- Visual canvas makes complex branching logic easy to follow
Choose Relevance AI if…
- You need building teams of AI agents for sales, GTM and operations work
- You're one of: sales and gtm teams, revops and marketing ops, companies piloting ai agent workforces
- Multi-agent Workforce canvas for chaining specialised agents
At a glance
| Make | Relevance AI | |
|---|---|---|
| Best for | Visual, multi-branch automations across thousands of SaaS apps at a moderate cost | Building teams of AI agents for sales, GTM and operations work |
| Free plan | Yes | Yes |
| Starting price | From $9/mo | From $19/mo |
| Learning curve | Medium | Medium |
| Platforms | Web, iOS, Android, API | Web, API |
| Ideal for | Operations teams, Automation agencies, Small businesses scaling workflows, Marketers with multi-step processes | Sales and GTM teams, RevOps and marketing ops, Companies piloting AI agent workforces, Agencies building agents for clients |
Feature comparison
| Make | Relevance AI | |
|---|---|---|
| Visual workflow builder | Yes | Yes |
| Integrations, approx. | 3,000+ | 2,000+ |
| AI agents | Yes | Yes |
| Self-hosting | No | No |
| Custom code steps | Yes | Yes |
| Webhooks | Yes | Yes |
| Human approval steps | — | Yes |
| Billed per | Credit (per module action) | Action + vendor credits |
IncludedLimited / higher plansNot available— Not confirmed
Security & enterprise
| Make | Relevance AI | |
|---|---|---|
| Business / enterprise plan | Yes | Yes |
| SSO (SAML / OIDC) | Enterprise plan | Enterprise plan |
| SCIM user provisioning | — | Enterprise plan |
| SOC 2 | Type II | Type II |
| ISO 27001 | Yes | — |
| HIPAA (BAA available) | — | — |
| GDPR DPA | Yes | — |
| Data residency options | US, EU | US, EU/UK, Australia |
| No training on your data | — | — |
| Audit logs | Enterprise plan | — |
| Admin controls | Yes | Yes |
| Deployment | Cloud | Cloud |
From each vendor's security documentation. "—" = not confirmed. What to ask vendors · Compare all tools
What each tool does
Make
Make is a cloud automation platform where users build scenarios on a visual canvas, connecting modules with routers, filters and iterators. Billing is per credit, with each module action generally counting as one credit and AI or code steps costing more. It is used by operations teams, agencies and small businesses that outgrow simple linear automations.
Key features- Drag-and-drop scenario canvas with routers and iterators
- 3,000+ app integrations
- Make AI Agents available on all plans
- Maia assistant that builds scenarios from chat
- Code app for JavaScript or Python
- Make Grid map of scenarios and dependencies
Relevance AI
Relevance AI is a no-code platform for building AI agents and multi-agent Workforces that use custom tools, knowledge and integrations to complete business tasks. Agents can run as chat assistants in Slack or Teams or autonomously on schedules and triggers, with configurable approval and escalation rules. Usage is billed through Actions (agent tool runs) plus Vendor Credits for model costs, with bring-your-own-key available on paid plans.
Key features- Agent builder with configurable autonomy levels
- Workforce canvas for multi-agent pipelines
- Tool builder with no-code and code steps
- Approvals and escalations for agent actions
- 2,000+ integrations
- Calling and meeting agents on Enterprise
Pricing
Make
Free plan (1,000 credits/mo); Make plan from $9/mo
Relevance AI
Free plan (200 actions/mo); Pro from $19/mo annual ($29 monthly)
Prices last checked September 2026. Plans change often — confirm on each vendor's site.
Pros and cons
Make
Strengths- Visual canvas makes complex branching logic easy to follow
- Large app library with detailed module options
- Generally cheaper per action than Zapier at similar volumes
- Free plan available for testing
- Free plan limited to two active scenarios and 15-minute intervals
- Data mapping, iterators and aggregators take time to learn
- Cloud only: no self-hosted edition, just an on-prem agent for local network access
- Credit costs for AI and code steps are harder to estimate than plain module actions
Not ideal for: Teams that must keep data on their own servers should look at n8n, and complete beginners may find Zapier quicker to start with.
Relevance AI
Strengths- Multi-agent Workforce canvas for chaining specialised agents
- Fine-grained approval rules per agent and action
- Model costs passed through at cost, or bring your own API keys
- Strong templates for sales and GTM use cases
- Two separate usage meters (Actions and Vendor Credits) make costs harder to predict
- Meaningful setups need upfront integration and policy work
- Advanced custom behaviours can still require engineering help
- No self-hosting option
Not ideal for: Teams that only need simple app-to-app automations will find Zapier or Make cheaper and quicker to set up.
Integrations
Make
Relevance AI
FAQ
What is the main difference between Make and Relevance AI?
Make is built for visual, multi-branch automations across thousands of SaaS apps at a moderate cost; Relevance AI is built for building teams of AI agents for sales, GTM and operations work.
Is Make or Relevance AI cheaper?
Make starts from $9/mo and Relevance AI starts from $19/mo (as of September 2026). On entry price, Make is cheaper — but compare what each plan includes, since limits differ. Always confirm current pricing on each vendor's site.
Do Make and Relevance AI have free plans?
Both Make and Relevance AI offer a free plan, so you can try each before paying.
Which is easier to use, Make or Relevance AI?
Both have a medium learning curve.
What are good alternatives to Make and Relevance AI?
Other automation tools worth comparing include n8n, Gumloop and Lindy.
