Web hosting with an AI website builder and the Horizons AI app/site builder (now part of Hostinger AI Builder).
Webflow vs Wix
Features, pricing, strengths and trade-offs — and which one fits your situation.
The verdict
Summary
Webflow is best for design and marketing teams building custom, CMS-driven websites with near-developer control, while Wix is best for small businesses wanting an easy all-in-one builder with lots of templates and built-in business apps. Webflow has a high learning curve, compared with low for Wix. Both Webflow and Wix offer a free plan, so you can try each before paying.
Which should you choose?
Choose Webflow if…
- You need design and marketing teams building custom, CMS-driven websites with near-developer control
- You're one of: web designers and agencies, marketing teams at startups and saas companies, content-heavy sites with structured cms
- High design freedom with clean, semantic output
Choose Wix if…
- You need small businesses wanting an easy all-in-one builder with lots of templates and built-in business apps
- You're one of: small business owners, service providers taking bookings, creators and freelancers
- You want something quicker to learn
- Large template library across most industries
At a glance
| Webflow | Wix | |
|---|---|---|
| Best for | Design and marketing teams building custom, CMS-driven websites with near-developer control | Small businesses wanting an easy all-in-one builder with lots of templates and built-in business apps |
| Free plan | Yes | Yes |
| Starting price | From $15/mo | From $17/mo |
| Learning curve | High | Low |
| Platforms | Web, API | Web, iOS, Android |
| Ideal for | Web designers and agencies, Marketing teams at startups and SaaS companies, Content-heavy sites with structured CMS, Designers moving from Figma to production | Small business owners, Service providers taking bookings, Creators and freelancers, Agencies using Wix Studio |
Feature comparison
| Webflow | Wix | |
|---|---|---|
| AI site generation | Paid Workspace plans | Yes |
| E-commerce | Yes | Paid plans only |
| Blog / CMS | Yes | Yes |
| Hosting included | Yes | Yes |
| Custom domain | Paid site plans only | Paid plans only |
| Code / content export | Static code, paid plans | No |
| SEO tools | Yes | Yes |
| App / plugin marketplace | Yes | Yes |
| Design freedom | High | High |
IncludedLimited / higher plansNot available— Not confirmed
Security & enterprise
| Webflow | Wix | |
|---|---|---|
| Business / enterprise plan | Yes | Yes |
| SSO (SAML / OIDC) | Enterprise plan | Enterprise (OIDC) |
| SCIM user provisioning | Enterprise plan | — |
| SOC 2 | Type II | Type II |
| ISO 27001 | Yes | Yes |
| HIPAA (BAA available) | — | — |
| GDPR DPA | Yes | — |
| Data residency options | — | — |
| No training on your data | — | — |
| Audit logs | Enterprise plan (API) | — |
| Admin controls | Yes | Yes |
| Deployment | Cloud | Cloud |
From each vendor's security documentation. "—" = not confirmed. What to ask vendors · Compare all tools
What each tool does
Webflow
Webflow is a visual web development platform where users build with real HTML and CSS concepts such as classes, flexbox and grid, then publish to Webflow's hosting. It includes a flexible CMS, e-commerce, localization and an AI site builder that generates a site with a design system from a prompt. It is used by designers, agencies and marketing teams that need custom sites without hand-coding.
Key features- Visual designer based on HTML and CSS box model
- Flexible CMS with custom collections
- AI site builder on paid Workspace plans
- Webflow Ecommerce with Stripe and PayPal
- Localization and hosting on a global CDN
- App marketplace installed inside the Designer
Wix
Wix is a hosted website builder offering several ways to build: the classic drag-and-drop Wix Editor, Wix Studio for agencies, and Wix Harmony, launched in January 2026, which combines AI prompt-based generation with manual editing. Plans include hosting, e-commerce, bookings, blogging and marketing tools, plus a large App Market. It is aimed at small businesses, creators and freelancers who want everything managed in one place.
Key features- Wix Harmony AI builder with natural-language editing
- Drag-and-drop Wix Editor and Wix Studio for agencies
- Online stores, bookings, events and restaurant tools
- Blog with SEO settings
- Wix App Market for added functionality
- Velo for custom JavaScript and databases
Pricing
Webflow
Free Starter plan; Basic site plan $15/mo billed yearly
Wix
Free plan (Wix ads + subdomain); Light from $17/mo billed annually
Prices last checked September 2026. Plans change often — confirm on each vendor's site.
Pros and cons
Webflow
Strengths- High design freedom with clean, semantic output
- One of the most flexible CMSs among hosted builders
- Static HTML, CSS and JS export on paid plans
- Large community, templates and app ecosystem
- Steeper learning curve than Wix or Squarespace
- Code export excludes CMS, e-commerce and forms functionality
- E-commerce is limited to Stripe and PayPal with product caps
- Separate site and workspace plans make pricing confusing
Not ideal for: Beginners wanting a quick site with minimal learning, and large stores, will be better served by Wix, Squarespace or Shopify.
Wix
Strengths- Large template library across most industries
- Many business features built in, such as bookings and events
- Free plan for building and testing a site
- Mobile app for managing the site and business
- Sites cannot be exported or moved to another platform
- Free plan shows Wix ads and uses a Wix subdomain
- Some existing apps and widgets are not yet compatible with Harmony
- Heavily customised sites can load slower than leaner builders
Not ideal for: Anyone who wants to own their site's code or move hosts later should choose WordPress or Webflow instead.
Integrations
Webflow
Wix
FAQ
What is the main difference between Webflow and Wix?
Webflow is built for design and marketing teams building custom, CMS-driven websites with near-developer control; Wix is built for small businesses wanting an easy all-in-one builder with lots of templates and built-in business apps.
Is Webflow or Wix cheaper?
Webflow starts from $15/mo and Wix starts from $17/mo (as of September 2026). On entry price, Webflow is cheaper — but compare what each plan includes, since limits differ. Always confirm current pricing on each vendor's site.
Do Webflow and Wix have free plans?
Both Webflow and Wix offer a free plan, so you can try each before paying.
Which is easier to use, Webflow or Wix?
Wix is generally quicker to learn (Webflow: high, Wix: low learning curve).
What are good alternatives to Webflow and Wix?
Other website builders tools worth comparing include Hostinger, Squarespace and Framer.
