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HeyGen

AI Video Creation & Editing

HeyGen is an AI avatar video platform where users generate presenter videos from a script using stock avatars, photo avatars or a digital twin of themselves. Avatar IV adds gestures and expressions, Video Agent builds full videos from a prompt, and video translation dubs footage into 175+ languages with lip sync. Marketers, sales teams and creators use it for personalized outreach, explainers and localization.

Free planFrom $29/mo
Pricing

HeyGen pricing

Free plan (limited); Creator ~$29/mo (~$24/mo annual)

Last checked September 2026 · Confirm on heygen.com

Features

What HeyGen does

  • 700+ stock avatars plus custom digital twins
  • Avatar IV with gestures and expressions
  • Video translation in 175+ languages with lip sync
  • Voice cloning and 1,000+ AI voices
  • Video Agent for prompt-to-video
  • API and interactive videos on higher plans

Pros

  • Avatar realism and lip sync are among the strongest available
  • Free plan to test the product
  • Wide automation options through API and integrations
  • 4K export on higher plans

Cons

  • Free plan limited to a few short, watermarked videos
  • Premium features such as Avatar IV consume credits quickly
  • Team collaboration and brand kits require the Business plan
  • Not an editor for real recorded footage
Fit

Who HeyGen is for

Marketing teamsSales teams sending personalized videoCreators localizing contentAgencies

Look elsewhere if: Creators editing their own camera footage, podcasts or short-form trends should use an editor such as Descript, CapCut or VEED.

For teams & enterprise

Enterprise readiness

Enterprise includes SAML SSO, SCIM, audit logs, RBAC and a zero-data-retention option; EU-US DPF certified.

Business / enterprise plan
Yes
SSO (SAML / OIDC)
Enterprise plan
SCIM user provisioning
Enterprise plan
SOC 2
Type II
ISO 27001
—
HIPAA (BAA available)
—
GDPR DPA
Yes
Data residency options
—
No training on your data
Enterprise plan
Audit logs
Enterprise plan
Admin controls
Yes
Deployment
Cloud

From the vendor's own security documentation (trust center). "—" = not confirmed. Verify during your security review. Compare all tools.

Video feature checklist
AI avatars / presentersYes
Generative text-to-videoLimited
Long-to-short clippingNo
Auto captionsYes
Edit video by editing textNo
AI voiceoverYes
Translation / dubbingYes
Max export resolution4K (Pro and up)
Stock media libraryYes

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