AI avatar video platform for business training and communications with 230+ avatars and 140+ languages.
Luma Dream Machine
AI Video Creation & EditingLuma Dream Machine is Luma AI's generative video app built on its Ray model family, alongside access to several third-party models. Users create short clips from text, images or existing video, then extend, reframe or modify them. It is aimed at filmmakers, designers and marketers producing concept footage and visual effects shots.
Pricing
Luma Dream Machine pricing
Free plan (limited); Lite ~$9.99/mo
Last checked September 2026 · Confirm on lumalabs.ai
Features
What Luma Dream Machine does
- Text-to-video, image-to-video and video-to-video
- Ray3 models with native HDR output
- Up to 4K output on supported models
- Modify, extend and reframe existing clips
- Access to third-party models such as Veo and Kling
- Web and iOS apps plus a separate API
Pros
- Strong image-to-video quality and camera motion
- HDR output is uncommon among competitors
- Commercial use included on paid plans
- Several models available in one interface
Cons
- Free plan is 720p, watermarked and non-commercial
- Ray models lack native audio generation
- Clips are short and need stitching in another editor
- No captions, dubbing or traditional editing tools
Fit
Who Luma Dream Machine is for
Look elsewhere if: Anyone who needs to edit recorded footage, add captions or produce talking-head videos should use a video editor or avatar tool instead.
For teams & enterprise
Enterprise readiness
Enterprise offering includes SSO, access controls and a no-training commitment; certifications aren't listed on its enterprise page.
- Business / enterprise plan
- Yes
- SSO (SAML / OIDC)
- Enterprise plan
- SCIM user provisioning
- —
- SOC 2
- —
- ISO 27001
- —
- HIPAA (BAA available)
- —
- GDPR DPA
- —
- Data residency options
- —
- No training on your data
- Yes
- Audit logs
- —
- Admin controls
- Yes
- Deployment
- Cloud
From the vendor's own security documentation. "—" = not confirmed. Verify during your security review. Compare all tools.
| Video feature checklist | |
|---|---|
| AI avatars / presenters | No |
| Generative text-to-video | Yes |
| Long-to-short clipping | No |
| Auto captions | No |
| Edit video by editing text | No |
| AI voiceover | Limited |
| Translation / dubbing | No |
| Max export resolution | 4K (select models) |
| Stock media library | No |
Luma Dream Machine compared
- Luma Dream Machine vs Synthesia
- Luma Dream Machine vs Descript
- Luma Dream Machine vs InVideo AI
- Luma Dream Machine vs VEED
- Luma Dream Machine vs OpusClip
- Luma Dream Machine vs CapCut
- Luma Dream Machine vs HeyGen
- Luma Dream Machine vs Runway
- Luma Dream Machine vs Pictory
Buying guides
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