AI agent workspace ('Super Agent') for research, slides, sheets, calls and content generation.
Meta AI
AI Chat & General AssistantsMeta AI is Meta's assistant, built into WhatsApp, Instagram, Facebook, Messenger and Ray-Ban Meta glasses, with a standalone app and website. It answers questions with web results, generates and edits images and videos, supports voice chat and can produce cited research reports. Everyday use is free, with Meta One subscriptions adding higher creation limits in select countries.
Pricing
Meta AI pricing
Free plan: yes; Meta One subscriptions from $7.99/mo (Premium $19.99/mo), testing in select countries since Sep 2026
Last checked September 2026 · Confirm on meta.ai
Features
What Meta AI does
- Available inside WhatsApp, Instagram, Facebook and Messenger chats
- Image generation and editing, plus video generation with audio
- Voice conversations, including on Ray-Ban Meta glasses
- Research mode that produces reports with citations
- Upload files and images for analysis
- Create custom AI characters in AI Studio
Pros
- No new app needed for billions of WhatsApp and Instagram users
- Free for everyday use
- Works hands-free on Meta smart glasses
- Image and video creation built into social apps
Cons
- Limited tools for serious work: few document, coding or workplace integrations
- Features and availability vary by country
- Conversations can be used to personalize content and ads across Meta apps
- No developer API for the consumer assistant
Fit
Who Meta AI is for
Look elsewhere if: Professionals who need document analysis, coding help or workplace integrations should use ChatGPT, Claude, Gemini or Copilot.
Enterprise: Consumer assistant inside Meta apps with no business or enterprise tier; organizations use Llama models via other providers instead.
| Chat Assistants feature checklist | |
|---|---|
| Web search with sources | Yes |
| Image generation | Yes |
| Voice conversations | Yes |
| File & PDF analysis | Yes |
| Custom assistants / GPTs | Yes |
| Runs code / data analysis | — |
| Deep research mode | Yes |
| Mobile apps | Yes |
| Developer API | No |
Meta AI compared
- Meta AI vs ChatGPT
- Meta AI vs Claude
- Meta AI vs Google Gemini
- Meta AI vs Genspark
- Meta AI vs Microsoft Copilot
- Meta AI vs DeepSeek
- Meta AI vs Grok
- Meta AI vs Manus
- Meta AI vs Mistral Le Chat
Buying guides
Alternatives
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