AI avatar video platform for business training and communications with 230+ avatars and 140+ languages.
Submagic
AI Video Creation & EditingSubmagic is a browser-based AI editor for short-form video. It adds animated captions in 48+ languages, removes silences and bad takes, inserts B-roll, zooms and sound effects, and can cut long videos into shorts with Magic Clips. Creators and agencies use it to polish TikTok, Reels and Shorts quickly.
Pricing
Submagic pricing
Free trial (no card); Starter $19/mo monthly or $12/mo billed annually
Last checked September 2026 · Confirm on submagic.co
Features
What Submagic does
- Animated auto captions in 48+ languages
- Automatic silence and bad-take removal
- Magic Clips for long-to-short repurposing
- AI B-roll, zooms and sound effects
- Eye contact correction and audio cleaning
- Direct social publishing and API access
Pros
- Caption styles designed for short-form engagement
- No watermark on any paid tier
- Handles several tedious edit passes automatically
- API minutes included on paid plans
Cons
- Lower tiers cap video length at a few minutes
- 4K export only on the Business plan
- Browser-only, with no desktop or mobile app
- Not built for long-form or multi-scene projects
Fit
Who Submagic is for
Look elsewhere if: Anyone producing long-form videos or needing a full timeline editor should use Descript, CapCut or a traditional NLE.
For teams & enterprise
Enterprise readiness
Business plan allows unlimited users; a sales-led Custom plan adds SSO and advanced security. No certifications are published.
- Business / enterprise plan
- Yes
- SSO (SAML / OIDC)
- Custom plan
- SCIM user provisioning
- —
- SOC 2
- —
- ISO 27001
- —
- HIPAA (BAA available)
- —
- GDPR DPA
- —
- Data residency options
- —
- No training on your data
- —
- Audit logs
- —
- Admin controls
- —
- Deployment
- Cloud
From the vendor's own security documentation. "—" = not confirmed. Verify during your security review. Compare all tools.
| Video feature checklist | |
|---|---|
| AI avatars / presenters | — |
| Generative text-to-video | No |
| Long-to-short clipping | Yes |
| Auto captions | Yes |
| Edit video by editing text | Yes |
| AI voiceover | — |
| Translation / dubbing | — |
| Max export resolution | 4K (Business) |
| Stock media library | Yes |
Submagic compared
- Submagic vs Synthesia
- Submagic vs Descript
- Submagic vs InVideo AI
- Submagic vs VEED
- Submagic vs OpusClip
- Submagic vs CapCut
- Submagic vs HeyGen
- Submagic vs Runway
- Submagic vs Pictory
Buying guides
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