AI product-photo editor: background removal, AI backgrounds, shadows and batch editing for e-commerce sellers.
Adobe Firefly / Adobe Express vs Let's Enhance
Features, pricing, strengths and trade-offs — and which one fits your situation.
The verdict
Summary
Adobe Firefly / Adobe Express is best for commercially safe AI images, video and quick designs inside the Adobe ecosystem, while Let's Enhance is best for upscaling photos to large print sizes. Only Adobe Firefly / Adobe Express offers design templates and mobile app. Adobe Firefly / Adobe Express has a free plan, while Let's Enhance offers a free trial.
Which should you choose?
Choose Adobe Firefly / Adobe Express if…
- You need commercially safe AI images, video and quick designs inside the Adobe ecosystem
- Design templates matters to you
- Mobile app matters to you
- You're one of: creative cloud users, marketing and brand teams needing commercially safe assets, agencies producing social content
- You want a free plan (Let's Enhance only has a trial)
Choose Let's Enhance if…
- You need upscaling photos to large print sizes
- You're one of: print shops and photographers, e-commerce catalogue teams, real estate marketers
- Very large output sizes suitable for 300 DPI print
At a glance
| Adobe Firefly / Adobe Express | Let's Enhance | |
|---|---|---|
| Best for | Commercially safe AI images, video and quick designs inside the Adobe ecosystem | Upscaling photos to large print sizes |
| Free plan | Yes | Trial only |
| Starting price | From $9.99/mo | From $9/mo |
| Learning curve | Low | Low |
| Platforms | Web, iOS, Android, API | Web, API |
| Ideal for | Creative Cloud users, Marketing and brand teams needing commercially safe assets, Agencies producing social content | Print shops and photographers, E-commerce catalogue teams, Real estate marketers |
Feature comparison
| Adobe Firefly / Adobe Express | Let's Enhance | |
|---|---|---|
| Text-to-image | Yes | Yes |
| AI editing / inpainting | Yes | Limited |
| Background removal | Yes | Yes |
| Upscaling / enhancement | Yes | Yes |
| Image-to-video | Yes | Yes |
| Commercial use allowed | Yes | Paid plans |
| Design templates | Yes | No |
| API | Limited | Yes |
| Mobile app | Yes | No |
IncludedLimited / higher plansNot available— Not confirmed
Security & enterprise
| Adobe Firefly / Adobe Express | Let's Enhance | |
|---|---|---|
| Business / enterprise plan | Yes | Yes |
| SSO (SAML / OIDC) | Enterprise plan | — |
| SCIM user provisioning | — | — |
| SOC 2 | Type II | — |
| ISO 27001 | Yes | — |
| HIPAA (BAA available) | No | — |
| GDPR DPA | — | Yes |
| Data residency options | — | — |
| No training on your data | Yes | Business/API contracts |
| Audit logs | — | — |
| Admin controls | Yes | — |
| Deployment | Cloud | Cloud, API |
From each vendor's security documentation. "—" = not confirmed. What to ask vendors · Compare all tools
What each tool does
Adobe Firefly / Adobe Express
Adobe Firefly is Adobe's generative AI app for images, video, audio and vector graphics, and Adobe Express is its template-based design editor that uses the same models. Firefly's own models are trained on licensed Adobe Stock and public-domain content, and the app also offers third-party models such as Google, OpenAI, FLUX, Runway and Kling. It is used by designers, marketers and Creative Cloud subscribers who need output they can use commercially.
Key features- Text-to-image and text/image-to-video generation
- Choice of Adobe and partner models (Google, OpenAI, FLUX, Runway, Kling, Luma)
- Generative Fill and Generative Expand editing
- Firefly Boards infinite canvas for moodboards
- Custom models trained on your own images (beta)
- Adobe Express templates for social posts, flyers and videos
Let's Enhance
Let's Enhance is a web-based AI upscaler and enhancer that increases image resolution up to 16x (up to 512 megapixels) while fixing blur, noise and colour. It also includes restoration for old photos, background removal, image generation and image-to-video, with the same models available through the Claid.ai API. It is used for print, e-commerce catalogues and real estate photos.
Key features- Upscaling up to 16x and 512 MP
- Enhancement modes for general photos, fine detail and old photos
- Batch processing of multiple images
- Background removal
- Text-to-image and image-to-video
- Upscaler and Enhancer API via Claid.ai
Pricing
Adobe Firefly / Adobe Express
Free plan (limited credits); Firefly Standard ~$9.99/mo; Express Premium ~$9.99/mo
Let's Enhance
Free: 10 credits on signup (watermarked); Starter $9/mo billed annually or $12/mo monthly
Prices last checked September 2026. Plans change often — confirm on each vendor's site.
Pros and cons
Adobe Firefly / Adobe Express
Strengths- Adobe's own models are trained on licensed content, which suits commercial work
- Works directly with Photoshop, Premiere Pro, Illustrator and Express
- One app gives access to several third-party image and video models
- Web, iOS and Android apps
- Generative credit system is confusing, and partner models use credits faster
- Adobe's own image model is less stylised than Midjourney for artistic output
- Most useful features require a paid Adobe subscription
- Video clips are short (seconds, not minutes)
Not ideal for: Hobbyists chasing a distinctive artistic look may prefer Midjourney, and anyone avoiding subscriptions will find the credit model restrictive.
Let's Enhance
Strengths- Very large output sizes suitable for 300 DPI print
- Simple upload-and-process web interface
- Batch processing saves time on catalogues
- API available for automated pipelines
- Free credits produce watermarked results
- Credit-based pricing adds up for high volumes
- No mobile app
- Generative and design tools are basic compared with dedicated generators
Not ideal for: Anyone who wants a full design or generation suite, or offline desktop processing, should look at Canva or Topaz Labs instead.
Integrations
Adobe Firefly / Adobe Express
Let's Enhance
FAQ
What is the main difference between Adobe Firefly / Adobe Express and Let's Enhance?
Adobe Firefly / Adobe Express is built for commercially safe AI images, video and quick designs inside the Adobe ecosystem; Let's Enhance is built for upscaling photos to large print sizes. Key differences: Adobe Firefly / Adobe Express offers design templates and mobile app.
Is Adobe Firefly / Adobe Express or Let's Enhance cheaper?
Adobe Firefly / Adobe Express starts from $9.99/mo and Let's Enhance starts from $9/mo (as of September 2026). On entry price, Let's Enhance is cheaper — but compare what each plan includes, since limits differ. Always confirm current pricing on each vendor's site.
Do Adobe Firefly / Adobe Express and Let's Enhance have free plans?
Adobe Firefly / Adobe Express has a free plan, while Let's Enhance offers a free trial.
Which is easier to use, Adobe Firefly / Adobe Express or Let's Enhance?
Both have a low learning curve.
What are good alternatives to Adobe Firefly / Adobe Express and Let's Enhance?
Other image & design tools worth comparing include Photoroom, Magnific and Topaz Labs.
Alternatives
