AI product-photo editor: background removal, AI backgrounds, shadows and batch editing for e-commerce sellers.
Adobe Firefly / Adobe Express
AI Image Generation & DesignAdobe Firefly is Adobe's generative AI app for images, video, audio and vector graphics, and Adobe Express is its template-based design editor that uses the same models. Firefly's own models are trained on licensed Adobe Stock and public-domain content, and the app also offers third-party models such as Google, OpenAI, FLUX, Runway and Kling. It is used by designers, marketers and Creative Cloud subscribers who need output they can use commercially.
Pricing
Adobe Firefly / Adobe Express pricing
Free plan (limited credits); Firefly Standard ~$9.99/mo; Express Premium ~$9.99/mo
Last checked September 2026 · Confirm on adobe.com
Features
What Adobe Firefly / Adobe Express does
- Text-to-image and text/image-to-video generation
- Choice of Adobe and partner models (Google, OpenAI, FLUX, Runway, Kling, Luma)
- Generative Fill and Generative Expand editing
- Firefly Boards infinite canvas for moodboards
- Custom models trained on your own images (beta)
- Adobe Express templates for social posts, flyers and videos
Pros
- Adobe's own models are trained on licensed content, which suits commercial work
- Works directly with Photoshop, Premiere Pro, Illustrator and Express
- One app gives access to several third-party image and video models
- Web, iOS and Android apps
Cons
- Generative credit system is confusing, and partner models use credits faster
- Adobe's own image model is less stylised than Midjourney for artistic output
- Most useful features require a paid Adobe subscription
- Video clips are short (seconds, not minutes)
Fit
Who Adobe Firefly / Adobe Express is for
Look elsewhere if: Hobbyists chasing a distinctive artistic look may prefer Midjourney, and anyone avoiding subscriptions will find the credit model restrictive.
For teams & enterprise
Enterprise readiness
Covered under Creative Cloud for enterprise certifications; Adobe states Firefly models are not trained on customer content.
- Business / enterprise plan
- Yes
- SSO (SAML / OIDC)
- Enterprise plan
- SCIM user provisioning
- —
- SOC 2
- Type II
- ISO 27001
- Yes
- HIPAA (BAA available)
- No
- GDPR DPA
- —
- Data residency options
- —
- No training on your data
- Yes
- Audit logs
- —
- Admin controls
- Yes
- Deployment
- Cloud
From the vendor's own security documentation (trust center). "—" = not confirmed. Verify during your security review. Compare all tools.
| Image & Design feature checklist | |
|---|---|
| Text-to-image | Yes |
| AI editing / inpainting | Yes |
| Background removal | Yes |
| Upscaling / enhancement | Yes |
| Image-to-video | Yes |
| Commercial use allowed | Yes |
| Design templates | Yes |
| API | Limited |
| Mobile app | Yes |
Adobe Firefly / Adobe Express compared
- Adobe Firefly / Adobe Express vs Midjourney
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- Adobe Firefly / Adobe Express vs Let's Enhance
- Adobe Firefly / Adobe Express vs Looka
- Adobe Firefly / Adobe Express vs Pixelcut
- Adobe Firefly / Adobe Express vs Fotor
Buying guides
Alternatives
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