Visual no-code automation platform with AI agents connecting 3,000+ apps.
Bardeen vs Zapier
Features, pricing, strengths and trade-offs — and which one fits your situation.
The verdict
Summary
Bardeen is best for sales and GTM teams automating lead sourcing, scraping and enrichment from the browser, while Zapier is best for connecting the widest range of SaaS apps with the easiest setup. Only Zapier offers custom code steps. Both Bardeen and Zapier offer a free plan, so you can try each before paying.
Which should you choose?
Choose Bardeen if…
- You need sales and GTM teams automating lead sourcing, scraping and enrichment from the browser
- You're one of: sdrs and aes, recruiters, revops teams
- Scrapes data from sites like LinkedIn directly while you browse
Choose Zapier if…
- You need connecting the widest range of SaaS apps with the easiest setup
- Custom code steps matters to you
- You're one of: non-technical business teams, small businesses, marketing and sales ops
- Largest app library of any automation platform
At a glance
| Bardeen | Zapier | |
|---|---|---|
| Best for | Sales and GTM teams automating lead sourcing, scraping and enrichment from the browser | Connecting the widest range of SaaS apps with the easiest setup |
| Free plan | Yes | Yes |
| Starting price | From $10/mo | From $19.99/mo |
| Learning curve | Low | Low |
| Platforms | Web, Chrome extension | Web, Chrome extension, API |
| Ideal for | SDRs and AEs, Recruiters, RevOps teams, Founders doing outbound prospecting | Non-technical business teams, Small businesses, Marketing and sales ops, Companies using many niche SaaS tools |
Feature comparison
| Bardeen | Zapier | |
|---|---|---|
| Visual workflow builder | Limited | Yes |
| Integrations, approx. | — | 9,000+ |
| AI agents | Yes | Yes |
| Self-hosting | No | No |
| Custom code steps | No | Yes |
| Webhooks | — | Paid plans only |
| Human approval steps | — | Yes |
| Billed per | Credit | Task |
IncludedLimited / higher plansNot available— Not confirmed
Security & enterprise
| Bardeen | Zapier | |
|---|---|---|
| Business / enterprise plan | Yes | Yes |
| SSO (SAML / OIDC) | — | Enterprise plan |
| SCIM user provisioning | — | Enterprise plan |
| SOC 2 | Type II | Type II |
| ISO 27001 | — | — |
| HIPAA (BAA available) | — | — |
| GDPR DPA | — | Yes |
| Data residency options | — | No |
| No training on your data | — | — |
| Audit logs | — | Enterprise plan |
| Admin controls | — | Yes |
| Deployment | Cloud | Cloud |
From each vendor's security documentation. "—" = not confirmed. What to ask vendors · Compare all tools
What each tool does
Bardeen
Bardeen is a GTM automation tool that runs largely as a Chrome extension, letting users scrape pages, enrich leads, qualify them with AI and push results to sheets or CRMs. Automations can be described in plain English or assembled from pre-built playbooks. Actions and enrichment rows consume credits, while imports, CSV exports and utilities are free.
Key features- Chrome sidebar for automating actions across open tabs
- AI web scraper for lists and profile pages
- Lead enrichment and email validation
- AI lead qualification
- Plain-English automation builder and playbook library
- Exports to Google Sheets, Airtable, Notion and CRMs
Zapier
Zapier is a cloud automation platform where users build Zaps: a trigger in one app followed by actions in others, with filters, paths and formatting steps. It connects 9,000+ apps and adds Tables, Forms, Canvas and Zapier Agents, with Zaps billed per successful task and agents billed per activity. It is used by non-technical teams and businesses of every size for everyday app-to-app automation.
Key features- Step-by-step Zap editor with paths and filters
- 9,000+ app integrations
- Zapier Agents for AI agents that act across apps
- Human in the Loop approval and data-collection steps
- Code by Zapier (JavaScript or Python) and Webhooks by Zapier
- Tables, Forms and Canvas included
Pricing
Bardeen
Free plan (100 credits/mo); Basic $10/mo
Zapier
Free plan (100 tasks/mo); Professional from ~$19.99/mo annual ($29.99 monthly); Team $69/mo annual
Prices last checked September 2026. Plans change often — confirm on each vendor's site.
Pros and cons
Bardeen
Strengths- Scrapes data from sites like LinkedIn directly while you browse
- Quick to set up for common sales and recruiting tasks
- Large library of ready-made GTM playbooks
- Free monthly credit allowance on every plan
- Credit costs add up quickly for high-volume scraping and enrichment
- Browser-based automations depend on the extension and page layouts
- Narrow focus on GTM tasks rather than general back-office automation
- No self-hosting option
Not ideal for: Teams that need server-side, event-driven automations across many business apps should use Zapier, Make or n8n instead.
Zapier
Strengths- Largest app library of any automation platform
- Easiest to learn for non-technical users
- Failed actions do not count towards task usage
- Extensive templates and help documentation
- Per-task billing gets expensive for high-volume or long multi-step workflows
- Free plan limited to two-step Zaps with no webhooks or premium apps
- Agents are billed separately from Zap tasks
- Cloud only, with no self-hosting option
Not ideal for: High-volume or developer-heavy teams will usually get more for their money from Make or self-hosted n8n.
Integrations
Bardeen
Zapier
FAQ
What is the main difference between Bardeen and Zapier?
Bardeen is built for sales and GTM teams automating lead sourcing, scraping and enrichment from the browser; Zapier is built for connecting the widest range of SaaS apps with the easiest setup. Key differences: Zapier offers custom code steps.
Is Bardeen or Zapier cheaper?
Bardeen starts from $10/mo and Zapier starts from $19.99/mo (as of September 2026). On entry price, Bardeen is cheaper — but compare what each plan includes, since limits differ. Always confirm current pricing on each vendor's site.
Do Bardeen and Zapier have free plans?
Both Bardeen and Zapier offer a free plan, so you can try each before paying.
Which is easier to use, Bardeen or Zapier?
Both have a low learning curve.
What are good alternatives to Bardeen and Zapier?
Other automation tools worth comparing include Make, n8n and Gumloop.
