Chat Assistants · Head to head

Google Gemini vs Microsoft Copilot

Features, pricing, strengths and trade-offs — and which one fits your situation.

The verdict

Summary

Google Gemini is best for people already using Google Search, Gmail, Docs and Android, while Microsoft Copilot is best for windows and Microsoft 365 users who want AI inside Word, Excel, Outlook and Edge. Only Google Gemini offers developer API. Both Google Gemini and Microsoft Copilot offer a free plan, so you can try each before paying.

Which should you choose?

Google Gemini logo

Choose Google Gemini if…

  • You need people already using Google Search, Gmail, Docs and Android
  • Developer API matters to you
  • You're one of: android and google workspace users, students, researchers who want cited reports
  • Tight integration with Google apps and Android
Try Google Gemini free
Microsoft Copilot logo

Choose Microsoft Copilot if…

  • You need windows and Microsoft 365 users who want AI inside Word, Excel, Outlook and Edge
  • You're one of: windows pc users, microsoft 365 households, office-heavy students and professionals
  • Built into Windows, Edge and Microsoft 365 apps people already use
Try Microsoft Copilot free

At a glance

Google GeminiMicrosoft Copilot
Best forPeople already using Google Search, Gmail, Docs and AndroidWindows and Microsoft 365 users who want AI inside Word, Excel, Outlook and Edge
Free planYesYes
Starting priceFrom $19.99/moFrom $19.99/mo
Learning curveLowLow
PlatformsWeb, iOS, Android, Chrome extension, APIWeb, Windows, macOS, iOS, Android
Ideal forAndroid and Google Workspace users, Students, Researchers who want cited reports, Content creators needing images and videoWindows PC users, Microsoft 365 households, Office-heavy students and professionals

Feature comparison

Google GeminiMicrosoft Copilot
Web search with sourcesYesYes
Image generationYesYes
Voice conversationsYesYes
File & PDF analysisYesYes
Custom assistants / GPTsYesLimited
Runs code / data analysisYesLimited
Deep research modeYesYes
Mobile appsYesYes
Developer APIYesNo
IncludedLimited / higher plansNot available— Not confirmed

Security & enterprise

Google GeminiMicrosoft Copilot
Business / enterprise planYesYes
SSO (SAML / OIDC)Via Google WorkspaceVia Microsoft Entra ID
SCIM user provisioningVia Google WorkspaceVia Microsoft Entra ID
SOC 2Type II—
ISO 27001YesYes
HIPAA (BAA available)Workspace BAAYes
GDPR DPAYesYes
Data residency optionsWorkspace data regionsEU Data Boundary
No training on your dataYesYes
Audit logsYesVia Microsoft Purview
Admin controlsYesYes
DeploymentCloudCloud

From each vendor's security documentation. "—" = not confirmed. What to ask vendors · Compare all tools

What each tool does

Google Gemini logoGoogle Gemini

Gemini is Google's AI assistant, available on the web, as a mobile app and built into Android, Chrome and Google Workspace. It offers web-grounded answers, image and video generation, Gemini Live voice conversations, Deep Research and custom Gems. Paid Google AI plans add higher limits, newer models and extra Google One storage.

Key features
  • Deep Research that browses the web and writes cited reports
  • Gemini Live real-time voice and camera conversations
  • Image generation and editing plus Veo video generation
  • Gems: reusable custom assistants
  • Connects to Gmail, Drive, Calendar, Maps and YouTube
  • Long context window for large file uploads

Microsoft Copilot logoMicrosoft Copilot

Microsoft Copilot is Microsoft's AI assistant, available as a free app on Windows, macOS, mobile and the web, and built into Edge and Bing. Microsoft 365 Personal, Family and Premium subscribers also get Copilot inside Word, Excel, PowerPoint, Outlook and OneNote. It offers web-grounded answers, image generation, voice conversations, Deep Research and Copilot Pages.

Key features
  • Web answers with citations via Bing
  • Copilot in Word, Excel, PowerPoint, Outlook and OneNote (Microsoft 365 plans)
  • Voice conversations and Copilot Vision
  • Image generation and editing
  • Deep Research and Think Deeper reasoning modes
  • Copilot Pages and Notebooks for organizing work

Pricing

Google Gemini logoGoogle Gemini

From $19.99/moFree plan

Free plan: yes; Google AI Plus, Google AI Pro $19.99/mo, Ultra $249.99/mo

Microsoft Copilot logoMicrosoft Copilot

From $19.99/moFree plan

Free plan: yes; paid via Microsoft 365 Personal/Family/Premium (Premium ~$19.99/mo; Copilot Pro folded into M365 Premium)

Prices last checked September 2026. Plans change often — confirm on each vendor's site.

Pros and cons

Google Gemini logoGoogle Gemini

Strengths
  • Tight integration with Google apps and Android
  • Generous free tier including Deep Research and Gemini Live
  • Paid plans bundle Google One cloud storage
  • Video generation is available in the consumer app
Limitations
  • Best models and video generation are limited to paid plans
  • Less useful for people outside the Google ecosystem
  • Gemini in Workspace apps depends on account type and admin settings
  • Conversation history settings are tied to Google account activity controls, which can be confusing

Not ideal for: Users who work mainly in Microsoft 365 or on Apple-only setups may get more from Copilot or ChatGPT.

Microsoft Copilot logoMicrosoft Copilot

Strengths
  • Built into Windows, Edge and Microsoft 365 apps people already use
  • Free tier includes web search, image generation and voice
  • Microsoft 365 Premium bundles AI with Office apps and cloud storage
  • Uses a mix of OpenAI, Anthropic and Microsoft models
Limitations
  • Copilot in Office apps requires a Microsoft 365 subscription
  • Consumer and work versions (Microsoft 365 Copilot) differ, which is confusing
  • No developer API for the consumer assistant
  • Fewer custom-assistant options for consumers than ChatGPT GPTs or Gemini Gems

Not ideal for: People who work mainly in Google Workspace or want a developer API should look at Gemini or ChatGPT instead.

Integrations

Google Gemini logoGoogle Gemini

GmailGoogle DriveGoogle DocsGoogle CalendarGoogle MapsYouTube

Microsoft Copilot logoMicrosoft Copilot

WordExcelPowerPointOutlookOneDriveEdge

FAQ

What is the main difference between Google Gemini and Microsoft Copilot?

Google Gemini is built for people already using Google Search, Gmail, Docs and Android; Microsoft Copilot is built for windows and Microsoft 365 users who want AI inside Word, Excel, Outlook and Edge. Key differences: Google Gemini offers developer API.

Is Google Gemini or Microsoft Copilot cheaper?

Google Gemini starts from $19.99/mo and Microsoft Copilot starts from $19.99/mo (as of September 2026). Always confirm current pricing on each vendor's site.

Do Google Gemini and Microsoft Copilot have free plans?

Both Google Gemini and Microsoft Copilot offer a free plan, so you can try each before paying.

Which is easier to use, Google Gemini or Microsoft Copilot?

Both have a low learning curve.

What are good alternatives to Google Gemini and Microsoft Copilot?

Other chat assistants tools worth comparing include Genspark, Perplexity and Consensus.

Alternatives

Other chat assistants tools to compare

AI agent workspace ('Super Agent') for research, slides, sheets, calls and content generation.

Free planFrom $24.99/mo

AI search engine that answers questions from peer-reviewed scientific papers.

Free planFrom $20/mo