Visual no-code automation platform with AI agents connecting 3,000+ apps.
Gumloop vs Zapier
Features, pricing, strengths and trade-offs — and which one fits your situation.
The verdict
Summary
Gumloop is best for aI-heavy workflows and agents for marketing, sales ops and data enrichment, while Zapier is best for connecting the widest range of SaaS apps with the easiest setup. Gumloop has a medium learning curve, compared with low for Zapier. Both Gumloop and Zapier offer a free plan, so you can try each before paying.
Which should you choose?
Choose Gumloop if…
- You need aI-heavy workflows and agents for marketing, sales ops and data enrichment
- You're one of: growth and marketing teams, sales ops teams, operations teams automating research
- AI models are built in without needing separate API keys
Choose Zapier if…
- You need connecting the widest range of SaaS apps with the easiest setup
- You're one of: non-technical business teams, small businesses, marketing and sales ops
- You want something quicker to learn
- Largest app library of any automation platform
At a glance
| Gumloop | Zapier | |
|---|---|---|
| Best for | AI-heavy workflows and agents for marketing, sales ops and data enrichment | Connecting the widest range of SaaS apps with the easiest setup |
| Free plan | Yes | Yes |
| Starting price | From $37/mo | From $19.99/mo |
| Learning curve | Medium | Low |
| Platforms | Web, Chrome extension, API | Web, Chrome extension, API |
| Ideal for | Growth and marketing teams, Sales ops teams, Operations teams automating research, AI-first startups | Non-technical business teams, Small businesses, Marketing and sales ops, Companies using many niche SaaS tools |
Feature comparison
| Gumloop | Zapier | |
|---|---|---|
| Visual workflow builder | Yes | Yes |
| Integrations, approx. | 125+ | 9,000+ |
| AI agents | Yes | Yes |
| Self-hosting | No | No |
| Custom code steps | Yes | Yes |
| Webhooks | Yes | Paid plans only |
| Human approval steps | — | Yes |
| Billed per | Credit | Task |
IncludedLimited / higher plansNot available— Not confirmed
Security & enterprise
| Gumloop | Zapier | |
|---|---|---|
| Business / enterprise plan | Yes | Yes |
| SSO (SAML / OIDC) | Enterprise plan | Enterprise plan |
| SCIM user provisioning | Enterprise plan | Enterprise plan |
| SOC 2 | Type II | Type II |
| ISO 27001 | — | — |
| HIPAA (BAA available) | Eligible plans (BAA) | — |
| GDPR DPA | — | Yes |
| Data residency options | Region of choice (VPC) | No |
| No training on your data | — | — |
| Audit logs | — | Enterprise plan |
| Admin controls | Yes | Yes |
| Deployment | Cloud, VPC | Cloud |
From each vendor's security documentation. "—" = not confirmed. What to ask vendors · Compare all tools
What each tool does
Gumloop
Gumloop is a no-code platform for building AI workflows on a node-based canvas and chat-style AI agents that call tools and run those workflows. Usage is metered in credits, with most native nodes free and AI model calls consuming credits. It is popular with growth, marketing and operations teams automating scraping, enrichment and content tasks.
Key features- Node-based visual workflow builder
- AI agents that call tools and workflows
- Agent Builder that creates agents from a prompt
- Custom nodes generated from plain-language descriptions
- Web scraping and data enrichment nodes
- Webhook, schedule and app triggers
Zapier
Zapier is a cloud automation platform where users build Zaps: a trigger in one app followed by actions in others, with filters, paths and formatting steps. It connects 9,000+ apps and adds Tables, Forms, Canvas and Zapier Agents, with Zaps billed per successful task and agents billed per activity. It is used by non-technical teams and businesses of every size for everyday app-to-app automation.
Key features- Step-by-step Zap editor with paths and filters
- 9,000+ app integrations
- Zapier Agents for AI agents that act across apps
- Human in the Loop approval and data-collection steps
- Code by Zapier (JavaScript or Python) and Webhooks by Zapier
- Tables, Forms and Canvas included
Pricing
Gumloop
Free plan / 14-day trial; paid from $37/mo
Zapier
Free plan (100 tasks/mo); Professional from ~$19.99/mo annual ($29.99 monthly); Team $69/mo annual
Prices last checked September 2026. Plans change often — confirm on each vendor's site.
Pros and cons
Gumloop
Strengths- AI models are built in without needing separate API keys
- Strong scraping and enrichment nodes for sales and marketing data
- Unlimited seats on the Pro plan
- Agents and workflows live in the same product
- Native integration catalogue is small compared with Zapier or Make
- Credit usage can be hard to predict for AI-heavy flows
- Permanent free plan was replaced by a time-limited trial
- No self-hosting option outside Enterprise private infrastructure
Not ideal for: Teams that need thousands of niche app connectors or predictable per-task billing will find Zapier or Make a better fit.
Zapier
Strengths- Largest app library of any automation platform
- Easiest to learn for non-technical users
- Failed actions do not count towards task usage
- Extensive templates and help documentation
- Per-task billing gets expensive for high-volume or long multi-step workflows
- Free plan limited to two-step Zaps with no webhooks or premium apps
- Agents are billed separately from Zap tasks
- Cloud only, with no self-hosting option
Not ideal for: High-volume or developer-heavy teams will usually get more for their money from Make or self-hosted n8n.
Integrations
Gumloop
Zapier
FAQ
What is the main difference between Gumloop and Zapier?
Gumloop is built for aI-heavy workflows and agents for marketing, sales ops and data enrichment; Zapier is built for connecting the widest range of SaaS apps with the easiest setup.
Is Gumloop or Zapier cheaper?
Gumloop starts from $37/mo and Zapier starts from $19.99/mo (as of September 2026). On entry price, Zapier is cheaper — but compare what each plan includes, since limits differ. Always confirm current pricing on each vendor's site.
Do Gumloop and Zapier have free plans?
Both Gumloop and Zapier offer a free plan, so you can try each before paying.
Which is easier to use, Gumloop or Zapier?
Zapier is generally quicker to learn (Gumloop: medium, Zapier: low learning curve).
What are good alternatives to Gumloop and Zapier?
Other automation tools worth comparing include Make, n8n and Lindy.
