Adobe's commercially-safe generative AI (Firefly) plus Express design app, integrated with Creative Cloud.
Krea vs Looka
Features, pricing, strengths and trade-offs — and which one fits your situation.
The verdict
Summary
Krea is best for real-time AI image and video generation with access to many models, while Looka is best for small businesses that need a logo and matching brand assets quickly. Only Krea offers text-to-image, aI editing / inpainting, upscaling / enhancement, image-to-video and aPI. Only Looka offers design templates. Krea has a medium learning curve, compared with low for Looka. Both Krea and Looka offer a free plan, so you can try each before paying.
Which should you choose?
Choose Krea if…
- You need real-time AI image and video generation with access to many models
- Text-to-image matters to you
- AI editing / inpainting matters to you
- Upscaling / enhancement matters to you
- You're one of: concept artists and designers, creators experimenting with multiple ai models, developers needing an image/video api
Choose Looka if…
- You need small businesses that need a logo and matching brand assets quickly
- Design templates matters to you
- You're one of: startup founders, small business owners, side projects needing a quick identity
- You want something quicker to learn
At a glance
| Krea | Looka | |
|---|---|---|
| Best for | Real-time AI image and video generation with access to many models | Small businesses that need a logo and matching brand assets quickly |
| Free plan | Yes | Yes |
| Starting price | From $10/mo | From $20 |
| Learning curve | Medium | Low |
| Platforms | Web, iOS, API | Web |
| Ideal for | Concept artists and designers, Creators experimenting with multiple AI models, Developers needing an image/video API | Startup founders, Small business owners, Side projects needing a quick identity |
Feature comparison
| Krea | Looka | |
|---|---|---|
| Text-to-image | Yes | No |
| AI editing / inpainting | Yes | No |
| Background removal | — | No |
| Upscaling / enhancement | Yes | No |
| Image-to-video | Yes | No |
| Commercial use allowed | Paid plans | Paid downloads |
| Design templates | No | Yes |
| API | Yes | No |
| Mobile app | iOS | No |
IncludedLimited / higher plansNot available— Not confirmed
Security & enterprise
| Krea | Looka | |
|---|---|---|
| Business / enterprise plan | Yes | No |
| SSO (SAML / OIDC) | Enterprise plan | — |
| SCIM user provisioning | — | — |
| SOC 2 | — | — |
| ISO 27001 | — | — |
| HIPAA (BAA available) | — | — |
| GDPR DPA | Enterprise plan | — |
| Data residency options | — | — |
| No training on your data | — | — |
| Audit logs | — | — |
| Admin controls | — | — |
| Deployment | Cloud | — |
From each vendor's security documentation. "—" = not confirmed. What to ask vendors · Compare all tools
What each tool does
Krea
Krea is an AI creative suite that combines real-time generation (images update as you draw or type), image and video generation with in-house and third-party models such as Flux, Kling, Runway and Veo, an enhancer/upscaler, and custom model training. It also offers editing, style transfer and a real-time video mode. It is used by designers, concept artists and creators who iterate quickly on visuals, and it offers a developer API.
Key features- Real-time image and video generation from sketches, prompts or webcam
- Image and video generation with Krea and third-party models
- Enhancer and upscaler for images and video
- Custom model (LoRA) training on your own images
- Editing and inpainting
- API for image, video and enhancement
Looka
Looka is an AI logo maker: you enter your business name, industry and style preferences, and it generates dozens of logo concepts that you can edit in a simple editor. You design for free and pay to download files, either as a one-time logo purchase or through a Brand Kit subscription that adds hundreds of branded templates and an optional simple website. It is aimed at founders and small businesses without a designer.
Key features- AI-generated logo concepts from business name and style inputs
- Editor for fonts, colours, icons and layout
- Brand Kit with 300+ templates (social posts, business cards, letterheads, invoices)
- Brand guidelines document
- Simple website builder on the Brand Kit Web tier
- Logo files in PNG, SVG, EPS and PDF (premium tiers)
Pricing
Krea
Free plan (daily limits); Basic ~$10/mo ($9 annual)
Looka
No subscription free plan (free to design, pay to download); Basic logo $20 one-time, Brand Kit $96/yr
Prices last checked September 2026. Plans change often — confirm on each vendor's site.
Pros and cons
Krea
Strengths- Real-time canvas gives immediate visual feedback
- Many leading image and video models under one plan
- Upscaler is strong for AI-generated images
- Free plan with daily compute units
- Compute-unit system makes costs hard to predict for video
- Interface changes frequently and has many options
- Free plan limits resolution and premium models
- No design templates or layout tools
Not ideal for: Users who need finished marketing layouts with text and templates should use Canva or Adobe Express instead.
Looka
Strengths- Free to design and preview logos before paying
- Brand Kit applies your logo, colours and fonts across many templates automatically
- One-time logo purchase option for those avoiding subscriptions
- Very little design knowledge needed
- Logos are built from icon libraries and templates, so results can look generic
- Basic logo tier gives PNG files only, no vector formats
- No general text-to-image generation or photo editing
- Templates require an ongoing Brand Kit subscription
Not ideal for: Brands that need a distinctive, fully custom identity should hire a designer or use a broader tool like Canva or Kittl.
FAQ
What is the main difference between Krea and Looka?
Krea is built for real-time AI image and video generation with access to many models; Looka is built for small businesses that need a logo and matching brand assets quickly. Key differences: Krea offers text-to-image, aI editing / inpainting, upscaling / enhancement, image-to-video and aPI; Looka offers design templates.
Is Krea or Looka cheaper?
Krea starts from $10/mo and Looka starts from $20 (as of September 2026). On entry price, Krea is cheaper — but compare what each plan includes, since limits differ. Always confirm current pricing on each vendor's site.
Do Krea and Looka have free plans?
Both Krea and Looka offer a free plan, so you can try each before paying.
Which is easier to use, Krea or Looka?
Looka is generally quicker to learn (Krea: medium, Looka: low learning curve).
What are good alternatives to Krea and Looka?
Other image & design tools worth comparing include Adobe Firefly / Adobe Express, Photoroom and Magnific.
Alternatives
