Adobe's commercially-safe generative AI (Firefly) plus Express design app, integrated with Creative Cloud.
Magnific vs Topaz Labs
Features, pricing, strengths and trade-offs — and which one fits your situation.
The verdict
Summary
Magnific is best for one subscription covering many AI image/video models plus a large stock library, while Topaz Labs is best for professional-grade upscaling, denoising and sharpening of photos and video. Only Magnific offers text-to-image, image-to-video and design templates. Magnific has a free plan, while Topaz Labs has no free plan.
Which should you choose?
Choose Magnific if…
- You need one subscription covering many AI image/video models plus a large stock library
- Text-to-image matters to you
- Image-to-video matters to you
- Design templates matters to you
- You're one of: designers and agencies, social media and marketing teams, creators comparing multiple ai models
Choose Topaz Labs if…
- You need professional-grade upscaling, denoising and sharpening of photos and video
- You're one of: professional photographers, video editors and restorers, print and archival specialists
- Detail recovery is among the most accurate available
At a glance
| Magnific | Topaz Labs | |
|---|---|---|
| Best for | One subscription covering many AI image/video models plus a large stock library | Professional-grade upscaling, denoising and sharpening of photos and video |
| Free plan | Yes | No |
| Starting price | From $5.75 | From $12/mo |
| Learning curve | Medium | Medium |
| Platforms | Web, iOS, Android, API | Windows, macOS, Web, iOS, API |
| Ideal for | Designers and agencies, Social media and marketing teams, Creators comparing multiple AI models | Professional photographers, Video editors and restorers, Print and archival specialists |
Feature comparison
| Magnific | Topaz Labs | |
|---|---|---|
| Text-to-image | Yes | No |
| AI editing / inpainting | Yes | Limited |
| Background removal | Yes | Yes |
| Upscaling / enhancement | Yes | Yes |
| Image-to-video | Yes | No |
| Commercial use allowed | Paid plans | Yes |
| Design templates | Yes | No |
| API | Yes | Enterprise |
| Mobile app | Yes | iPhone only |
IncludedLimited / higher plansNot available— Not confirmed
Security & enterprise
| Magnific | Topaz Labs | |
|---|---|---|
| Business / enterprise plan | Yes | Yes |
| SSO (SAML / OIDC) | Business & Enterprise | Enterprise plan |
| SCIM user provisioning | — | — |
| SOC 2 | — | — |
| ISO 27001 | Yes | — |
| HIPAA (BAA available) | — | — |
| GDPR DPA | — | — |
| Data residency options | — | — |
| No training on your data | Yes | Yes |
| Audit logs | — | — |
| Admin controls | Business & Enterprise | Enterprise plan |
| Deployment | Cloud | Desktop, cloud, on-prem |
From each vendor's security documentation. "—" = not confirmed. What to ask vendors · Compare all tools
What each tool does
Magnific
Magnific is the new name (since April 2026) for Freepik's AI creative platform, which combines image, video and audio generation, the Magnific upscaler, editing tools and a library of roughly 250 million stock assets. It gives access to dozens of third-party and in-house models, such as Nano Banana, Flux, Seedream, Kling and Freepik's own Mystic, from one credit balance. Designers, marketers and agencies use it to generate, edit and source visuals in one place.
Key features- 40+ image and video models in one workspace (Nano Banana, Flux, Seedream, Kling and more)
- Magnific creative upscaler for images and video
- AI editing: background removal/replacement and prompt-based retouching
- Spaces collaborative node canvas for workflows
- Library of stock photos, vectors, icons, templates and mockups
- Developer API
Topaz Labs
Topaz Labs makes AI enhancement software, including Gigapixel (upscaling), Topaz Photo (denoise, sharpen, restore), Topaz Video (upscaling, frame interpolation) and the Bloom creative upscaler, available as desktop apps, a web app and an iPhone app. Much of the processing runs locally on your own GPU, with cloud options for heavy jobs. Photographers, video editors and restoration specialists use it; Adobe announced an agreement to acquire the company in June 2026.
Key features- Gigapixel upscaling up to 16x
- Denoise, sharpen, unblur and face recovery
- Video upscaling, frame interpolation and SDR-to-HDR
- Bloom generative upscaler for AI images
- Background removal and photo restoration
- Plugins for Photoshop, Lightroom and Premiere Pro
Pricing
Magnific
Free tier; Essential plan roughly $5.75-$9/mo depending on region/billing
Topaz Labs
No free plan; Topaz for Web - Image from $12/mo; Gigapixel $19/mo (annual commitment); Topaz Studio from $45/mo
Prices last checked September 2026. Plans change often — confirm on each vendor's site.
Pros and cons
Magnific
Strengths- Access to many leading models without separate subscriptions
- Upscaler is among the most detailed available
- Stock asset library included alongside AI tools
- Web, iOS and Android apps
- Single credit pool is drained quickly by video and premium models
- Rebrand from Freepik means some docs and API endpoints are in transition
- Interface is crowded with tools and models, which takes time to learn
- Free tier is limited in credits and features
Not ideal for: Users who only need one simple tool, such as background removal or a logo, will find the credit system and breadth unnecessary.
Topaz Labs
Strengths- Detail recovery is among the most accurate available
- Desktop apps can process locally without uploading files
- Covers both photo and video enhancement
- Integrates with Adobe apps
- No free plan, only trials
- Local processing needs a capable GPU and can be slow on older machines
- Subscription changes (from perpetual licences) frustrated long-time users
- Not a text-to-image generator or design tool
Not ideal for: Casual users who only need occasional web upscaling or who want to generate images from prompts will find it expensive and overbuilt.
Integrations
Magnific
Topaz Labs
FAQ
What is the main difference between Magnific and Topaz Labs?
Magnific is built for one subscription covering many AI image/video models plus a large stock library; Topaz Labs is built for professional-grade upscaling, denoising and sharpening of photos and video. Key differences: Magnific offers text-to-image, image-to-video and design templates.
Is Magnific or Topaz Labs cheaper?
Magnific starts from $5.75 and Topaz Labs starts from $12/mo (as of September 2026). On entry price, Magnific is cheaper — but compare what each plan includes, since limits differ. Always confirm current pricing on each vendor's site.
Do Magnific and Topaz Labs have free plans?
Magnific has a free plan, while Topaz Labs has no free plan.
Which is easier to use, Magnific or Topaz Labs?
Both have a medium learning curve.
What are good alternatives to Magnific and Topaz Labs?
Other image & design tools worth comparing include Adobe Firefly / Adobe Express, Photoroom and Let's Enhance.
Alternatives
