Adobe's commercially-safe generative AI (Firefly) plus Express design app, integrated with Creative Cloud.
Fotor
AI Image Generation & DesignFotor is an online photo editor and graphic design suite with AI tools layered on top, including image generation, headshots, background removal, enhancement and upscaling. It offers templates for social posts and marketing graphics, plus AI video tools. It is aimed at casual users, small businesses and social media creators who want many tools in one inexpensive app.
Pricing
Fotor pricing
Free Basic plan; Pro about $8.99/mo
Last checked September 2026 · Confirm on fotor.com
Features
What Fotor does
- AI image generator and AI headshots
- One-click background remover and background generator
- AI photo enhancer and upscaler
- Object remover and AI replace
- Design templates and collage maker
- Image-to-video and video enhancement tools
Pros
- Covers photo editing, design and AI generation in one app
- Has a free plan
- Available on web, desktop and mobile
- Developer API for background removal, generation and enhancement
Cons
- Free plan includes ads and limits AI credits
- AI generation quality trails dedicated generators like Midjourney
- Many AI tools are credit-based even on paid plans
- Template library is smaller than Canva's
Fit
Who Fotor is for
Look elsewhere if: Professional designers and artists who need high-end generative output or advanced layout tools should look at Adobe or Midjourney instead.
Enterprise: Pricing lists only individual Basic, Pro, Pro+ and Max tiers; no business or enterprise plan is published.
| Image & Design feature checklist | |
|---|---|
| Text-to-image | Yes |
| AI editing / inpainting | Yes |
| Background removal | Yes |
| Upscaling / enhancement | Yes |
| Image-to-video | Yes |
| Commercial use allowed | Paid plans |
| Design templates | Yes |
| API | Yes |
| Mobile app | Yes |
Fotor compared
- Fotor vs Adobe Firefly / Adobe Express
- Fotor vs Midjourney
- Fotor vs Canva
- Fotor vs Photoroom
- Fotor vs Magnific
- Fotor vs Topaz Labs
- Fotor vs Let's Enhance
- Fotor vs Looka
- Fotor vs Pixelcut
Buying guides
Alternatives
All image & design tools →Best Fotor alternatives
AI product-photo editor: background removal, AI backgrounds, shadows and batch editing for e-commerce sellers.
Freepik's AI creative platform (rebranded Magnific in April 2026): image/video generation, upscaling, stock assets.
AI image and video upscaling, denoise and sharpening software (Gigapixel, Photo AI, Video AI) for desktop and web.
AI image upscaler and enhancer for up to 256MP output, used for print, e-commerce and real estate photos.
AI logo maker and brand kit builder for small businesses.