On-page SEO content editor and AI writer that scores content against top-ranking SERP competitors.
Semrush
AI SEO & Content OptimizationSemrush is a digital marketing suite whose SEO toolkit covers keyword research, competitor analysis, backlink analysis, position tracking and site audits, with separate toolkits for content, local SEO, advertising, social and AI visibility. Its AI features track how brands appear in ChatGPT, Gemini, Perplexity and Google's AI answers. It is used by in-house marketing teams, agencies and enterprises.
Pricing
Semrush pricing
7-day free trial. SEO toolkit from $117.33/mo billed annually; higher bundles $165-$456/mo; Enterprise custom.
Last checked September 2026 · Confirm on semrush.com
Features
What Semrush does
- Keyword research and keyword gap analysis
- Backlink analytics and backlink audit
- Position tracking
- Technical site audit including AI-readiness checks
- AI visibility tracking of prompts and brand sentiment
- Separate Content, Local, Social and Ads toolkits
Pros
- One of the largest keyword and backlink databases
- Covers SEO, PPC, content and competitor research
- Detailed competitive analysis features
- Limited free account available
Cons
- Expensive, and costs rise quickly with extra seats and toolkits
- Content, local and AI visibility tools are sold as separate toolkits or higher bundles
- API access limited to the top plans
- Large feature set takes time to learn
Fit
Who Semrush is for
Look elsewhere if: Bloggers and small businesses on a tight budget can cover the basics with Mangools or SE Ranking at lower cost.
For teams & enterprise
Enterprise readiness
Separate Semrush Enterprise platform; PCI DSS Level 1, US-hosted data, and a SOC 2 claim on enterprise pages with no report type stated.
- Business / enterprise plan
- Yes
- SSO (SAML / OIDC)
- On request (SAML)
- SCIM user provisioning
- —
- SOC 2
- —
- ISO 27001
- —
- HIPAA (BAA available)
- —
- GDPR DPA
- Yes
- Data residency options
- No
- No training on your data
- —
- Audit logs
- —
- Admin controls
- Yes
- Deployment
- Cloud
From the vendor's own security documentation (trust center). "—" = not confirmed. Verify during your security review. Compare all tools.
| SEO feature checklist | |
|---|---|
| Keyword research | Yes |
| Backlink analysis | Yes |
| Rank tracking | Yes |
| Technical site audit | Yes |
| Content optimization editor | Content Toolkit add-on |
| AI article writer | Content Toolkit add-on |
| AI search / LLM visibility tracking | Higher bundles or add-on |
| Local SEO | Local Toolkit add-on |
| API access | Top plans only |
Semrush compared
- Semrush vs Surfer SEO
- Semrush vs SE Ranking
- Semrush vs Frase
- Semrush vs NeuronWriter
- Semrush vs Scalenut
- Semrush vs Mangools
Buying guides
Alternatives
All seo tools →Best Semrush alternatives
All-in-one SEO platform: rank tracking, site audit, keyword/competitor research and AI search visibility.
AI SEO/GEO content research, brief and optimization platform for ranking in search and AI answers.
Budget-friendly NLP/semantic content optimization and AI writing tool based on SERP analysis.
AI SEO and AI-search visibility platform for content planning, writing and optimization.
Beginner-friendly SEO suite (KWFinder, SERPChecker, SERPWatcher, LinkMiner, SiteProfiler) with AI search tools.