Industry-leading SEO and digital marketing suite with AI toolkits for keyword research, content and AI visibility.
Frase vs Mangools
Features, pricing, strengths and trade-offs — and which one fits your situation.
The verdict
Summary
Frase is best for content teams that research, write and optimize articles for both Google and AI answers, while Mangools is best for beginners and small sites that need simple keyword research and rank tracking. Only Frase offers technical site audit and content optimization editor. Only Mangools offers backlink analysis. Frase has a medium learning curve, compared with low for Mangools. Neither has a permanent free plan, but you can start with a free trial.
Which should you choose?
Choose Frase if…
- You need content teams that research, write and optimize articles for both Google and AI answers
- Technical site audit matters to you
- Content optimization editor matters to you
- You're one of: content marketers and seo writers, agencies producing client articles, teams optimizing content for ai search
Choose Mangools if…
- You need beginners and small sites that need simple keyword research and rank tracking
- Backlink analysis matters to you
- You're one of: bloggers and niche site owners, small businesses doing their own seo, freelancers new to seo
- You want something quicker to learn
At a glance
| Frase | Mangools | |
|---|---|---|
| Best for | Content teams that research, write and optimize articles for both Google and AI answers | Beginners and small sites that need simple keyword research and rank tracking |
| Free plan | Trial only | Check site |
| Starting price | From $39/mo | From $29.90/mo |
| Learning curve | Medium | Low |
| Platforms | Web, API | Web, Chrome extension, API |
| Ideal for | Content marketers and SEO writers, Agencies producing client articles, Teams optimizing content for AI search | Bloggers and niche site owners, Small businesses doing their own SEO, Freelancers new to SEO |
Feature comparison
| Frase | Mangools | |
|---|---|---|
| Keyword research | Limited | Yes |
| Backlink analysis | No | Yes |
| Rank tracking | Limited | Yes |
| Technical site audit | Yes | No |
| Content optimization editor | Yes | No |
| AI article writer | Yes | — |
| AI search / LLM visibility tracking | Yes | Yes |
| Local SEO | No | Limited |
| API access | Yes | Yes |
IncludedLimited / higher plansNot available— Not confirmed
Security & enterprise
| Frase | Mangools | |
|---|---|---|
| Business / enterprise plan | Yes | No |
| SSO (SAML / OIDC) | Enterprise plan | — |
| SCIM user provisioning | — | — |
| SOC 2 | Type II | — |
| ISO 27001 | — | — |
| HIPAA (BAA available) | — | — |
| GDPR DPA | — | Yes |
| Data residency options | — | — |
| No training on your data | — | — |
| Audit logs | — | — |
| Admin controls | Enterprise plan | Premium & Agency plans |
| Deployment | Cloud | Cloud |
From each vendor's security documentation. "—" = not confirmed. What to ask vendors · Compare all tools
What each tool does
Frase
Frase is a content platform that combines SERP research, briefs, an AI writing agent, SEO and GEO scoring, publishing and ongoing monitoring in one workflow. It was rebuilt and relaunched in January 2026 around AI search visibility, tracking brand mentions in ChatGPT, Claude, Gemini, Perplexity and Google AI. It is used by content marketers, agencies and in-house SEO writers.
Key features- SERP research and content briefs
- AI agent that drafts and optimizes articles
- Dual SEO and GEO content scoring
- AI visibility tracking across major AI assistants
- Content Guard monitoring and auto-optimization of published pages
- Publishing to WordPress, Webflow, Sanity, Wix or FraseCMS
Mangools
Mangools is a suite of five SEO tools: KWFinder for keyword research, SERPChecker for SERP analysis, SERPWatcher for rank tracking, LinkMiner for backlinks and SiteProfiler for domain metrics. It also offers AI Search Watcher for tracking brand mentions in AI assistants and a set of free mini tools. It is aimed at bloggers, small businesses and freelancers who want easy-to-read data rather than an enterprise suite.
Key features- KWFinder keyword research with difficulty scores
- SERPChecker analysis of top-ranking pages
- SERPWatcher rank tracking
- LinkMiner backlink analysis
- SiteProfiler domain authority overview
- AI Search Watcher for LLM brand mention tracking
Pricing
Frase
7-day free trial (no card). Starter $39/mo annual ($49 monthly); Professional $103/$129; Scale $239/$299; Enterprise custom.
Mangools
Free mini SEO tools; paid Basic from ~$29.90/mo annual (~$49 monthly), Premium, Agency.
Prices last checked September 2026. Plans change often — confirm on each vendor's site.
Pros and cons
Frase
Strengths- Covers research, writing, publishing and monitoring in one tool
- AI visibility tracking included on every plan
- API and MCP server for agent-driven workflows
- Free trial without a card
- No backlink analysis
- Keyword research is lighter than full SEO suites
- Monthly article and audit page quotas on each plan
- No local SEO features
Not ideal for: SEO specialists who need backlink data, deep keyword databases or rank tracking at scale should pair it with or choose a suite like Semrush or SE Ranking.
Mangools
Strengths- Very easy to learn with a clean interface
- Keyword and rank data available for many local locations
- Lower cost than all-in-one suites
- API and MCP access included on paid plans
- No technical site audit tool
- No content optimization editor
- Smaller keyword and backlink databases than Semrush or Ahrefs
- Google data only, with no Bing, YouTube or Amazon data
Not ideal for: Agencies and technical SEOs who need site audits, content optimization or large datasets should look at SE Ranking or Semrush.
Integrations
Frase
Mangools
FAQ
What is the main difference between Frase and Mangools?
Frase is built for content teams that research, write and optimize articles for both Google and AI answers; Mangools is built for beginners and small sites that need simple keyword research and rank tracking. Key differences: Frase offers technical site audit and content optimization editor; Mangools offers backlink analysis.
Is Frase or Mangools cheaper?
Frase starts from $39/mo and Mangools starts from $29.90/mo (as of September 2026). On entry price, Mangools is cheaper — but compare what each plan includes, since limits differ. Always confirm current pricing on each vendor's site.
Do Frase and Mangools have free plans?
Neither has a permanent free plan, but you can start with a free trial.
Which is easier to use, Frase or Mangools?
Mangools is generally quicker to learn (Frase: medium, Mangools: low learning curve).
What are good alternatives to Frase and Mangools?
Other seo tools worth comparing include Semrush, Surfer SEO and SE Ranking.
Alternatives
Other seo tools to compare
On-page SEO content editor and AI writer that scores content against top-ranking SERP competitors.
All-in-one SEO platform: rank tracking, site audit, keyword/competitor research and AI search visibility.