Industry-leading SEO and digital marketing suite with AI toolkits for keyword research, content and AI visibility.
Frase vs SE Ranking
Features, pricing, strengths and trade-offs — and which one fits your situation.
The verdict
Summary
Frase is best for content teams that research, write and optimize articles for both Google and AI answers, while SE Ranking is best for agencies and SMBs that want an all-in-one SEO suite at a lower cost than Semrush. Only SE Ranking offers backlink analysis. Neither has a permanent free plan, but you can start with a free trial.
Which should you choose?
Choose Frase if…
- You need content teams that research, write and optimize articles for both Google and AI answers
- You're one of: content marketers and seo writers, agencies producing client articles, teams optimizing content for ai search
- Covers research, writing, publishing and monitoring in one tool
Choose SE Ranking if…
- You need agencies and SMBs that want an all-in-one SEO suite at a lower cost than Semrush
- Backlink analysis matters to you
- You're one of: seo agencies, freelance seo consultants, small and mid-sized in-house teams
- Covers most core SEO tasks in one platform
At a glance
| Frase | SE Ranking | |
|---|---|---|
| Best for | Content teams that research, write and optimize articles for both Google and AI answers | Agencies and SMBs that want an all-in-one SEO suite at a lower cost than Semrush |
| Free plan | Trial only | Trial only |
| Starting price | From $39/mo | From $129/mo |
| Learning curve | Medium | Medium |
| Platforms | Web, API | Web, Chrome extension, API |
| Ideal for | Content marketers and SEO writers, Agencies producing client articles, Teams optimizing content for AI search | SEO agencies, Freelance SEO consultants, Small and mid-sized in-house teams |
Feature comparison
| Frase | SE Ranking | |
|---|---|---|
| Keyword research | Limited | Yes |
| Backlink analysis | No | Yes |
| Rank tracking | Limited | Yes |
| Technical site audit | Yes | Yes |
| Content optimization editor | Yes | Paid add-on |
| AI article writer | Yes | Paid add-on |
| AI search / LLM visibility tracking | Yes | Paid add-on |
| Local SEO | No | Paid add-on |
| API access | Yes | Yes |
IncludedLimited / higher plansNot available— Not confirmed
Security & enterprise
| Frase | SE Ranking | |
|---|---|---|
| Business / enterprise plan | Yes | Yes |
| SSO (SAML / OIDC) | Enterprise plan | — |
| SCIM user provisioning | — | — |
| SOC 2 | Type II | — |
| ISO 27001 | — | — |
| HIPAA (BAA available) | — | — |
| GDPR DPA | — | — |
| Data residency options | — | — |
| No training on your data | — | — |
| Audit logs | — | — |
| Admin controls | Enterprise plan | — |
| Deployment | Cloud | Cloud |
From each vendor's security documentation. "—" = not confirmed. What to ask vendors · Compare all tools
What each tool does
Frase
Frase is a content platform that combines SERP research, briefs, an AI writing agent, SEO and GEO scoring, publishing and ongoing monitoring in one workflow. It was rebuilt and relaunched in January 2026 around AI search visibility, tracking brand mentions in ChatGPT, Claude, Gemini, Perplexity and Google AI. It is used by content marketers, agencies and in-house SEO writers.
Key features- SERP research and content briefs
- AI agent that drafts and optimizes articles
- Dual SEO and GEO content scoring
- AI visibility tracking across major AI assistants
- Content Guard monitoring and auto-optimization of published pages
- Publishing to WordPress, Webflow, Sanity, Wix or FraseCMS
SE Ranking
SE Ranking is an SEO platform covering rank tracking, site audits, keyword research, competitor analysis and backlink analysis, with add-ons for content marketing, local marketing, white-label reporting and AI search visibility. Its AI Search Toolkit tracks brand mentions and links in ChatGPT, Perplexity, Gemini, Google AI Overviews and AI Mode. It is widely used by agencies, freelancers and in-house SEO teams.
Key features- Daily rank tracking including local ZIP-level targeting
- Technical site audit
- Keyword and competitor research
- Backlink analysis and monitoring
- AI Search Toolkit for LLM visibility (add-on)
- White-label reporting via Agency Pack (add-on)
Pricing
Frase
7-day free trial (no card). Starter $39/mo annual ($49 monthly); Professional $103/$129; Scale $239/$299; Enterprise custom.
SE Ranking
14-day free trial (no card). Core $129/mo ($103.20 annual); Growth $279/mo ($223.20 annual); Enterprise custom.
Prices last checked September 2026. Plans change often — confirm on each vendor's site.
Pros and cons
Frase
Strengths- Covers research, writing, publishing and monitoring in one tool
- AI visibility tracking included on every plan
- API and MCP server for agent-driven workflows
- Free trial without a card
- No backlink analysis
- Keyword research is lighter than full SEO suites
- Monthly article and audit page quotas on each plan
- No local SEO features
Not ideal for: SEO specialists who need backlink data, deep keyword databases or rank tracking at scale should pair it with or choose a suite like Semrush or SE Ranking.
SE Ranking
Strengths- Covers most core SEO tasks in one platform
- Accurate, flexible rank tracking
- API credits included on paid plans
- 14-day free trial without a card
- AI visibility, content and local features are paid add-ons
- Keyword gap analysis needs manual workarounds
- Smaller keyword and backlink databases than Semrush
- Only 1 manager seat on the entry plan
Not ideal for: Teams that also need PPC, social and market research data in the same suite may prefer Semrush.
Integrations
Frase
SE Ranking
FAQ
What is the main difference between Frase and SE Ranking?
Frase is built for content teams that research, write and optimize articles for both Google and AI answers; SE Ranking is built for agencies and SMBs that want an all-in-one SEO suite at a lower cost than Semrush. Key differences: SE Ranking offers backlink analysis.
Is Frase or SE Ranking cheaper?
Frase starts from $39/mo and SE Ranking starts from $129/mo (as of September 2026). On entry price, Frase is cheaper — but compare what each plan includes, since limits differ. Always confirm current pricing on each vendor's site.
Do Frase and SE Ranking have free plans?
Neither has a permanent free plan, but you can start with a free trial.
Which is easier to use, Frase or SE Ranking?
Both have a medium learning curve.
What are good alternatives to Frase and SE Ranking?
Other seo tools worth comparing include Semrush, Surfer SEO and NeuronWriter.
Alternatives
Other seo tools to compare
On-page SEO content editor and AI writer that scores content against top-ranking SERP competitors.
Budget-friendly NLP/semantic content optimization and AI writing tool based on SERP analysis.