Adobe's commercially-safe generative AI (Firefly) plus Express design app, integrated with Creative Cloud.
Recraft
AI Image Generation & DesignRecraft is an AI design tool that generates both raster images and editable SVG vectors, with its V4 model family (released February 2026) focused on design quality. It includes a vector editor, image vectorization, background removal, creative upscaling, mockups, brand style and colour controls, and image-to-video via models such as Kling and Veo. Designers, marketers and brand teams use it for icons, illustrations and on-brand assets.
Pricing
Recraft pricing
Free plan; Pro from ~$12/mo (annual) / ~$10-12 entry
Last checked September 2026 · Confirm on recraft.ai
Features
What Recraft does
- Text-to-vector (SVG) and raster image generation
- Vectorizer that converts PNG/JPG to SVG
- Custom styles and brand colour palettes
- Background remover and creative upscaler
- Mockups for merch and packaging
- Image-to-video and a developer API
Pros
- Vector output is editable and print-ready
- Style controls keep a series of assets consistent
- Has a free plan
- Web, iOS and Android apps plus an API
Cons
- Free plan outputs are public and limited in credits
- Photorealism is less of a focus than Midjourney or Leonardo
- Fewer ready-made layout templates than Canva
- Video generation relies on third-party models and uses credits quickly
Fit
Who Recraft is for
Look elsewhere if: Photographers and those wanting cinematic photoreal images or full layout editing should look at Midjourney or Canva.
For teams & enterprise
Enterprise readiness
Enterprise page lists SSO, role-based permissions and audit logs; teams can opt out of data use for model improvement.
- Business / enterprise plan
- Yes
- SSO (SAML / OIDC)
- Enterprise plan
- SCIM user provisioning
- —
- SOC 2
- Type II
- ISO 27001
- —
- HIPAA (BAA available)
- —
- GDPR DPA
- Yes
- Data residency options
- —
- No training on your data
- Opt-out available
- Audit logs
- Enterprise plan
- Admin controls
- Enterprise plan
- Deployment
- Cloud, API
From the vendor's own security documentation (trust center). "—" = not confirmed. Verify during your security review. Compare all tools.
| Image & Design feature checklist | |
|---|---|
| Text-to-image | Yes |
| AI editing / inpainting | Yes |
| Background removal | Yes |
| Upscaling / enhancement | Yes |
| Image-to-video | Yes |
| Commercial use allowed | Paid plans |
| Design templates | Limited |
| API | Yes |
| Mobile app | Yes |
Recraft compared
- Recraft vs Adobe Firefly / Adobe Express
- Recraft vs Midjourney
- Recraft vs Canva
- Recraft vs Photoroom
- Recraft vs Magnific
- Recraft vs Topaz Labs
- Recraft vs Let's Enhance
- Recraft vs Looka
- Recraft vs Pixelcut
Buying guides
Alternatives
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