Work management platform with AI assistants for projects, CRM and workflows.
ClickUp vs Craft
Features, pricing, strengths and trade-offs — and which one fits your situation.
The verdict
Summary
ClickUp is best for teams that want tasks, docs, chat and AI in one work management platform, while Craft is best for writing well-designed personal docs and notes, especially on Apple devices. ClickUp has a high learning curve, compared with low for Craft. Both ClickUp and Craft offer a free plan, so you can try each before paying.
Which should you choose?
Choose ClickUp if…
- You need teams that want tasks, docs, chat and AI in one work management platform
- You're one of: agencies and project teams, operations and product teams, companies consolidating several work tools
- Very broad feature set covers tasks, docs, chat and goals
Choose Craft if…
- You need writing well-designed personal docs and notes, especially on Apple devices
- You're one of: writers and personal note-takers, apple ecosystem users, small teams sharing polished documents
- You want something quicker to learn
- Clean, polished editor that is easy to start with
At a glance
| ClickUp | Craft | |
|---|---|---|
| Best for | Teams that want tasks, docs, chat and AI in one work management platform | Writing well-designed personal docs and notes, especially on Apple devices |
| Free plan | Yes | Yes |
| Starting price | From $7/user/mo | From $8 |
| Learning curve | High | Low |
| Platforms | Web, Windows, macOS, Linux, iOS, Android, Chrome extension, API | Web, Windows, macOS, iOS, Android |
| Ideal for | Agencies and project teams, Operations and product teams, Companies consolidating several work tools | Writers and personal note-takers, Apple ecosystem users, Small teams sharing polished documents |
Feature comparison
| ClickUp | Craft | |
|---|---|---|
| Tasks & projects | Yes | Limited |
| Docs / wiki | Yes | Yes |
| AI calendar auto-scheduling | Limited | No |
| Built-in AI assistant | Paid add-on | Yes |
| Email client | Limited | No |
| Mobile apps | Yes | Yes |
| Team collaboration | Yes | Limited |
| Notable integrations | Slack, Google Drive, GitHub, HubSpot | Apple Calendar, Zapier |
IncludedLimited / higher plansNot available— Not confirmed
Security & enterprise
| ClickUp | Craft | |
|---|---|---|
| Business / enterprise plan | Yes | Yes |
| SSO (SAML / OIDC) | Enterprise plan | — |
| SCIM user provisioning | Enterprise plan | — |
| SOC 2 | Type II | Type II |
| ISO 27001 | Yes | — |
| HIPAA (BAA available) | Enterprise plan (BAA) | — |
| GDPR DPA | Yes | — |
| Data residency options | US, EU, APAC (Enterprise) | — |
| No training on your data | — | — |
| Audit logs | Enterprise plan | — |
| Admin controls | Yes | — |
| Deployment | Cloud | Cloud |
From each vendor's security documentation. "—" = not confirmed. What to ask vendors · Compare all tools
What each tool does
ClickUp
ClickUp is a work management platform that combines tasks, projects, docs, whiteboards, goals and team chat in one workspace. Its AI layer, ClickUp Brain, answers questions across workspace content, drafts text, takes meeting notes and can run AI agents, and is sold as a per-user add-on. It is used by teams from small agencies to large companies that want to replace several separate apps.
Key features- Tasks with list, board, calendar, Gantt and other views
- Docs and wikis linked to tasks
- ClickUp Brain AI for workspace Q&A, writing and agents
- AI Notetaker for Zoom and Teams meetings
- Calendar with AI auto-scheduling of tasks and focus time
- Built-in team chat and automations
Craft
Craft is a document and note-taking app built around blocks, nested pages and a polished visual editor. It includes an AI assistant for drafting, summarizing and editing, plus basic tasks and a calendar view. It is popular with individuals and small teams who want attractive, shareable documents rather than a full project management system.
Key features- Block-based editor with nested pages and cards
- Built-in AI assistant for drafting, summarizing and editing
- Option to use your own OpenAI or Anthropic API key
- Tasks with daily notes and calendar view
- Share documents as web pages via link
- Offline access with sync across devices
Pricing
ClickUp
Free Forever plan; Unlimited $7/user/mo billed yearly ($10 monthly); Brain AI add-on $9/user/mo
Craft
Free plan (1,500 blocks, 1GB); $8-10/mo
Prices last checked September 2026. Plans change often — confirm on each vendor's site.
Pros and cons
ClickUp
Strengths- Very broad feature set covers tasks, docs, chat and goals
- Generous free plan with unlimited tasks
- Highly customizable views, fields and automations
- AI can choose between models from multiple providers
- Brain AI is a paid add-on charged for every workspace member
- Interface can feel cluttered and takes time to learn
- Free plan has very limited file storage
- Mobile apps lack some desktop features and offline access is limited
Not ideal for: Individuals who only need simple notes or a to-do list may find ClickUp heavy and should consider a lighter app.
Craft
Strengths- Clean, polished editor that is easy to start with
- Native apps that work offline
- Documents can be shared publicly as web pages
- Free plan available
- Free plan is capped at 1,500 blocks and 1GB storage
- Calendar integration only works through Apple Calendar on Apple devices
- Limited databases and project management compared with Notion
- Few native third-party integrations
Not ideal for: Teams that need databases, project tracking or a large integration library should look at Notion or ClickUp instead.
Integrations
ClickUp
Craft
FAQ
What is the main difference between ClickUp and Craft?
ClickUp is built for teams that want tasks, docs, chat and AI in one work management platform; Craft is built for writing well-designed personal docs and notes, especially on Apple devices.
Is ClickUp or Craft cheaper?
ClickUp starts from $7/user/mo and Craft starts from $8 (as of September 2026). On entry price, ClickUp is cheaper — but compare what each plan includes, since limits differ. Always confirm current pricing on each vendor's site.
Do ClickUp and Craft have free plans?
Both ClickUp and Craft offer a free plan, so you can try each before paying.
Which is easier to use, ClickUp or Craft?
Craft is generally quicker to learn (ClickUp: high, Craft: low learning curve).
What are good alternatives to ClickUp and Craft?
Other productivity tools worth comparing include monday.com, Motion and Reclaim.ai.
