Cold email outreach platform with unlimited sending accounts, warmup and B2B lead database.
Apollo.io vs Reply.io
Features, pricing, strengths and trade-offs — and which one fits your situation.
The verdict
Summary
Apollo.io is best for sales teams that want a B2B contact database and outreach sequences in one platform, while Reply.io is best for sales teams wanting multichannel sequences plus an optional autonomous AI SDR. Only Reply.io offers email warm-up. Apollo.io has a free plan, while Reply.io offers a free trial.
Which should you choose?
Choose Apollo.io if…
- You need sales teams that want a B2B contact database and outreach sequences in one platform
- You're one of: sdr and bdr teams, startup founders doing outbound, small sales teams without a data vendor
- You want a free plan (Reply.io only has a trial)
- Database, sequencing and dialer in one tool
Choose Reply.io if…
- You need sales teams wanting multichannel sequences plus an optional autonomous AI SDR
- Email warm-up matters to you
- You're one of: sdr and bdr teams, sales agencies, companies testing ai sdr automation
- Covers many channels in one sequence
At a glance
| Apollo.io | Reply.io | |
|---|---|---|
| Best for | Sales teams that want a B2B contact database and outreach sequences in one platform | Sales teams wanting multichannel sequences plus an optional autonomous AI SDR |
| Free plan | Yes | Trial only |
| Starting price | From $49/user/mo | From $49 |
| Learning curve | Medium | Medium |
| Platforms | Web, Chrome extension, iOS, Android, API | Web, Chrome extension, API |
| Ideal for | SDR and BDR teams, Startup founders doing outbound, Small sales teams without a data vendor | SDR and BDR teams, Sales agencies, Companies testing AI SDR automation |
Feature comparison
| Apollo.io | Reply.io | |
|---|---|---|
| B2B contact database | 200M+ contacts | 1B+ contacts |
| Email sequences | Yes | Yes |
| Email warm-up | No | Yes |
| Unlimited sending accounts | No | AI SDR plans |
| LinkedIn steps | Manual task steps | Yes |
| Built-in CRM | Yes | — |
| AI personalization | Yes | Yes |
| Dialer / calling | Professional plan and above | Yes |
| Email verification | Yes | Yes |
IncludedLimited / higher plansNot available— Not confirmed
Security & enterprise
| Apollo.io | Reply.io | |
|---|---|---|
| Business / enterprise plan | Yes | Yes |
| SSO (SAML / OIDC) | Organization plan | — |
| SCIM user provisioning | — | — |
| SOC 2 | Type II | Type I |
| ISO 27001 | Yes | — |
| HIPAA (BAA available) | — | — |
| GDPR DPA | Yes | Yes |
| Data residency options | — | — |
| No training on your data | — | — |
| Audit logs | — | — |
| Admin controls | Yes | — |
| Deployment | Cloud | Cloud |
From each vendor's security documentation. "—" = not confirmed. What to ask vendors · Compare all tools
What each tool does
Apollo.io
Apollo.io combines a large B2B contact and company database with multichannel sequences, a dialer, deal tracking and AI research tools. Reps search and filter prospects, enrich records, and run email, call and LinkedIn task steps from the same account. It is widely used by startups, SDR teams and small sales organizations as an all-in-one prospecting tool.
Key features- B2B database of 200M+ contacts with 65+ search filters
- Multichannel sequences with email, call and LinkedIn task steps
- Built-in dialer with recording and local presence (Professional and up)
- AI research, AI email writing and lead scoring
- Deals, pipeline and CRM enrichment
- Chrome extension for LinkedIn and Gmail
Reply.io
Reply.io is a sales engagement platform with sequences across email, LinkedIn, calls, SMS and WhatsApp, an embedded B2B contact database, and deliverability tools. Its Jason AI SDR agent can prospect, personalize, follow up and handle replies. It is used by SDR teams and agencies that want outreach and AI automation in one subscription.
Key features- Multichannel sequences: email, LinkedIn, calls, SMS and WhatsApp
- Reply Data B2B database with 1B+ contacts
- Jason AI SDR for prospecting, follow-ups and replies
- Email warm-up for connected mailboxes
- Built-in calling from sequences
- Two-way sync with Salesforce, HubSpot and Pipedrive
Pricing
Apollo.io
Free forever plan; paid from $49/user/mo annual ($59 monthly) Basic
Reply.io
Free trial; paid from ~$49-59/user/mo annual (Email Volume); AI SDR from $500/mo
Prices last checked September 2026. Plans change often — confirm on each vendor's site.
Pros and cons
Apollo.io
Strengths- Database, sequencing and dialer in one tool
- Useful free plan for light prospecting
- Syncs with Salesforce and HubSpot
- AI research speeds up personalization
- No true email warm-up; its ramp-up only paces sending volume
- Credit limits restrict exports and mobile numbers
- Data accuracy varies by region and industry
- Dialer is limited to Professional plan and above
Not ideal for: Agencies sending high-volume cold email across many domains will get better deliverability tooling from Instantly or Smartlead.
Reply.io
Strengths- Covers many channels in one sequence
- Large contact database built in
- AI SDR option for teams wanting more automation
- Deep two-way CRM integrations
- Per-user pricing adds up for larger teams
- AI SDR plans are sold separately and cost much more
- Interface has more settings to learn than simple senders
- No free plan, only a trial
Not ideal for: Solo founders sending only cold email may get a simpler, cheaper setup from Instantly or Smartlead.
Integrations
Apollo.io
Reply.io
FAQ
What is the main difference between Apollo.io and Reply.io?
Apollo.io is built for sales teams that want a B2B contact database and outreach sequences in one platform; Reply.io is built for sales teams wanting multichannel sequences plus an optional autonomous AI SDR. Key differences: Reply.io offers email warm-up.
Is Apollo.io or Reply.io cheaper?
Apollo.io starts from $49/user/mo and Reply.io starts from $49 (as of September 2026). Always confirm current pricing on each vendor's site.
Do Apollo.io and Reply.io have free plans?
Apollo.io has a free plan, while Reply.io offers a free trial.
Which is easier to use, Apollo.io or Reply.io?
Both have a medium learning curve.
What are good alternatives to Apollo.io and Reply.io?
Other sales & outreach tools worth comparing include Instantly.ai, HubSpot and lemlist.
