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Apollo.io

AI Sales, Outreach & Lead Gen

Apollo.io combines a large B2B contact and company database with multichannel sequences, a dialer, deal tracking and AI research tools. Reps search and filter prospects, enrich records, and run email, call and LinkedIn task steps from the same account. It is widely used by startups, SDR teams and small sales organizations as an all-in-one prospecting tool.

Free planFrom $49/user/mo
Pricing

Apollo.io pricing

Free forever plan; paid from $49/user/mo annual ($59 monthly) Basic

Last checked September 2026 · Confirm on apollo.io

Features

What Apollo.io does

  • B2B database of 200M+ contacts with 65+ search filters
  • Multichannel sequences with email, call and LinkedIn task steps
  • Built-in dialer with recording and local presence (Professional and up)
  • AI research, AI email writing and lead scoring
  • Deals, pipeline and CRM enrichment
  • Chrome extension for LinkedIn and Gmail

Pros

  • Database, sequencing and dialer in one tool
  • Useful free plan for light prospecting
  • Syncs with Salesforce and HubSpot
  • AI research speeds up personalization

Cons

  • No true email warm-up; its ramp-up only paces sending volume
  • Credit limits restrict exports and mobile numbers
  • Data accuracy varies by region and industry
  • Dialer is limited to Professional plan and above
Fit

Who Apollo.io is for

SDR and BDR teamsStartup founders doing outboundSmall sales teams without a data vendor

Look elsewhere if: Agencies sending high-volume cold email across many domains will get better deliverability tooling from Instantly or Smartlead.

For teams & enterprise

Enterprise readiness

ISO 27001 and SOC 2 Type II (A-LIGN); acts as both data processor and controller for its contact database, relevant to GDPR reviews.

Business / enterprise plan
Yes
SSO (SAML / OIDC)
Organization plan
SCIM user provisioning
—
SOC 2
Type II
ISO 27001
Yes
HIPAA (BAA available)
—
GDPR DPA
Yes
Data residency options
—
No training on your data
—
Audit logs
—
Admin controls
Yes
Deployment
Cloud

From the vendor's own security documentation (trust center). "—" = not confirmed. Verify during your security review. Compare all tools.

Sales & Outreach feature checklist
B2B contact database200M+ contacts
Email sequencesYes
Email warm-upNo
Unlimited sending accountsNo
LinkedIn stepsManual task steps
Built-in CRMYes
AI personalizationYes
Dialer / callingProfessional plan and above
Email verificationYes

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