B2B contact database plus sales engagement and AI prospecting platform.
lemlist vs Reply.io
Features, pricing, strengths and trade-offs — and which one fits your situation.
The verdict
Summary
lemlist is best for multichannel outreach combining email, LinkedIn, calls and WhatsApp in one sequence, while Reply.io is best for sales teams wanting multichannel sequences plus an optional autonomous AI SDR. Neither has a permanent free plan, but you can start with a free trial.
Which should you choose?
Choose lemlist if…
- You need multichannel outreach combining email, LinkedIn, calls and WhatsApp in one sequence
- You're one of: sdr teams running multichannel cadences, founders doing outbound, agencies combining linkedin and email
- Strong LinkedIn automation within sequences
Choose Reply.io if…
- You need sales teams wanting multichannel sequences plus an optional autonomous AI SDR
- You're one of: sdr and bdr teams, sales agencies, companies testing ai sdr automation
- Covers many channels in one sequence
At a glance
| lemlist | Reply.io | |
|---|---|---|
| Best for | Multichannel outreach combining email, LinkedIn, calls and WhatsApp in one sequence | Sales teams wanting multichannel sequences plus an optional autonomous AI SDR |
| Free plan | Trial only | Trial only |
| Starting price | From $55/mo | From $49 |
| Learning curve | Medium | Medium |
| Platforms | Web, Chrome extension, API | Web, Chrome extension, API |
| Ideal for | SDR teams running multichannel cadences, Founders doing outbound, Agencies combining LinkedIn and email | SDR and BDR teams, Sales agencies, Companies testing AI SDR automation |
Feature comparison
| lemlist | Reply.io | |
|---|---|---|
| B2B contact database | 650M+ leads | 1B+ contacts |
| Email sequences | Yes | Yes |
| Email warm-up | Yes | Yes |
| Unlimited sending accounts | Email plan (unlimited senders) | AI SDR plans |
| LinkedIn steps | Multichannel plan | Yes |
| Built-in CRM | — | — |
| AI personalization | Yes | Yes |
| Dialer / calling | Multichannel plan | Yes |
| Email verification | Yes | Yes |
IncludedLimited / higher plansNot available— Not confirmed
Security & enterprise
| lemlist | Reply.io | |
|---|---|---|
| Business / enterprise plan | Yes | Yes |
| SSO (SAML / OIDC) | Select plans (SAML) | — |
| SCIM user provisioning | — | — |
| SOC 2 | Type II | Type I |
| ISO 27001 | — | — |
| HIPAA (BAA available) | — | — |
| GDPR DPA | Yes | Yes |
| Data residency options | EU (France, default) | — |
| No training on your data | — | — |
| Audit logs | — | — |
| Admin controls | — | — |
| Deployment | Cloud | Cloud |
From each vendor's security documentation. "—" = not confirmed. What to ask vendors · Compare all tools
What each tool does
lemlist
lemlist is a cold outreach platform for building personalized sequences across email, LinkedIn, calls, SMS and WhatsApp. It includes a large lead database with email and phone finding, lemwarm warm-up, and lemAgent AI agents for signals, enrichment and messaging. It is used by SDR teams, founders and agencies that want multichannel cadences without stitching tools together.
Key features- Multichannel sequences with email, LinkedIn, calls, SMS and WhatsApp
- 650M+ lead database with email and phone finder
- lemwarm email warm-up and deliverability hub
- lemAgent AI agents for signals, enrichment and messaging
- Built-in dialer on the Multichannel plan
- Image and video personalization in emails
Reply.io
Reply.io is a sales engagement platform with sequences across email, LinkedIn, calls, SMS and WhatsApp, an embedded B2B contact database, and deliverability tools. Its Jason AI SDR agent can prospect, personalize, follow up and handle replies. It is used by SDR teams and agencies that want outreach and AI automation in one subscription.
Key features- Multichannel sequences: email, LinkedIn, calls, SMS and WhatsApp
- Reply Data B2B database with 1B+ contacts
- Jason AI SDR for prospecting, follow-ups and replies
- Email warm-up for connected mailboxes
- Built-in calling from sequences
- Two-way sync with Salesforce, HubSpot and Pipedrive
Pricing
lemlist
14-day free trial; paid from $55/mo billed annually ($69 monthly) Email plan
Reply.io
Free trial; paid from ~$49-59/user/mo annual (Email Volume); AI SDR from $500/mo
Prices last checked September 2026. Plans change often — confirm on each vendor's site.
Pros and cons
lemlist
Strengths- Strong LinkedIn automation within sequences
- Lead database and warm-up included
- Unlimited senders on the Email plan
- Personalization options beyond plain text
- LinkedIn, WhatsApp and calling require the pricier per-user Multichannel plan
- Enrichment and intent signals are paid add-ons
- More options mean a longer setup than simple senders
- No free plan, only a trial
Not ideal for: Teams that only send cold email at very high volume may find Instantly or Smartlead simpler and cheaper per email.
Reply.io
Strengths- Covers many channels in one sequence
- Large contact database built in
- AI SDR option for teams wanting more automation
- Deep two-way CRM integrations
- Per-user pricing adds up for larger teams
- AI SDR plans are sold separately and cost much more
- Interface has more settings to learn than simple senders
- No free plan, only a trial
Not ideal for: Solo founders sending only cold email may get a simpler, cheaper setup from Instantly or Smartlead.
Integrations
lemlist
Reply.io
FAQ
What is the main difference between lemlist and Reply.io?
lemlist is built for multichannel outreach combining email, LinkedIn, calls and WhatsApp in one sequence; Reply.io is built for sales teams wanting multichannel sequences plus an optional autonomous AI SDR.
Is lemlist or Reply.io cheaper?
lemlist starts from $55/mo and Reply.io starts from $49 (as of September 2026). On entry price, Reply.io is cheaper — but compare what each plan includes, since limits differ. Always confirm current pricing on each vendor's site.
Do lemlist and Reply.io have free plans?
Neither has a permanent free plan, but you can start with a free trial.
Which is easier to use, lemlist or Reply.io?
Both have a medium learning curve.
What are good alternatives to lemlist and Reply.io?
Other sales & outreach tools worth comparing include Apollo.io, Instantly.ai and HubSpot.
