Live chat, helpdesk and Lyro AI agent for small and mid-size ecommerce businesses.
Intercom Fin vs SiteGPT
Features, pricing, strengths and trade-offs — and which one fits your situation.
The verdict
Summary
Intercom Fin is best for established support teams that want an AI agent resolving tickets on their existing helpdesk, while SiteGPT is best for small businesses wanting a website support chatbot trained on their existing content. Only Intercom Fin offers whatsApp. Intercom Fin has a medium learning curve, compared with low for SiteGPT. Neither has a permanent free plan, but you can start with a free trial.
Which should you choose?
Choose Intercom Fin if…
- You need established support teams that want an AI agent resolving tickets on their existing helpdesk
- WhatsApp matters to you
- You're one of: mid-size and enterprise support teams, saas companies with high ticket volume, teams on zendesk or salesforce wanting ai resolution
- Can be added to an existing helpdesk without migrating
Choose SiteGPT if…
- You need small businesses wanting a website support chatbot trained on their existing content
- You're one of: small businesses, saas companies with docs sites, teams already using crisp or zendesk
- You want something quicker to learn
- Simple setup focused on website support
At a glance
| Intercom Fin | SiteGPT | |
|---|---|---|
| Best for | Established support teams that want an AI agent resolving tickets on their existing helpdesk | Small businesses wanting a website support chatbot trained on their existing content |
| Free plan | Trial only | Trial only |
| Starting price | From $0.99 | From $39/mo |
| Learning curve | Medium | Low |
| Platforms | Web, iOS, Android, API | Web, iOS, API |
| Ideal for | Mid-size and enterprise support teams, SaaS companies with high ticket volume, Teams on Zendesk or Salesforce wanting AI resolution | Small businesses, SaaS companies with docs sites, Teams already using Crisp or Zendesk |
Feature comparison
| Intercom Fin | SiteGPT | |
|---|---|---|
| Train on your website / docs | Yes | Yes |
| Human handoff | Yes | Growth plan and above |
| Website widget | Yes | Yes |
| Yes | No | |
| Instagram / Messenger | Yes | Messenger only |
| Live chat inbox | With Intercom helpdesk | Growth plan and above |
| Multilingual | 45+ languages | Yes |
| Takes actions / API calls | Yes | — |
| Analytics | Yes | Yes |
IncludedLimited / higher plansNot available— Not confirmed
Security & enterprise
| Intercom Fin | SiteGPT | |
|---|---|---|
| Business / enterprise plan | Yes | Yes |
| SSO (SAML / OIDC) | Yes | — |
| SCIM user provisioning | Yes | — |
| SOC 2 | Type II | Type II |
| ISO 27001 | Yes | — |
| HIPAA (BAA available) | BAA available | Enterprise plan (BAA) |
| GDPR DPA | Yes | Enterprise plan |
| Data residency options | US, EU, Australia | — |
| No training on your data | — | Yes |
| Audit logs | Yes | — |
| Admin controls | Yes | — |
| Deployment | Cloud | Cloud |
From each vendor's security documentation. "—" = not confirmed. What to ask vendors · Compare all tools
What each tool does
Intercom Fin
Fin is Intercom's AI customer service agent, available inside Intercom or on top of other helpdesks such as Zendesk, Salesforce, HubSpot and Freshworks. It answers from your knowledge sources and uses Procedures and data connectors to take actions like refunds or subscription changes. Pricing is per resolved outcome, and it is used mostly by mid-size and larger support organizations.
Key features- Works on Intercom or existing helpdesks (Zendesk, Salesforce, HubSpot)
- Procedures and data connectors for refunds, account changes and lookups
- Channels: chat, email, WhatsApp, SMS, voice, Instagram and Messenger
- 45+ languages with real-time translation
- Simulations and regression testing before going live
- CX Score, AI Topics and custom scorecards for reporting
SiteGPT
SiteGPT builds an AI chatbot from your website, sitemaps, YouTube videos, files and connected sources like Notion and Google Drive. The bot is embedded as a website widget and can also answer in Slack, Messenger and several helpdesk tools. Higher plans add a live inbox app for human takeover and more detailed analytics.
Key features- Trains on website links, sitemaps, YouTube and uploaded files
- Connectors for Notion, Google Drive, Dropbox, OneDrive and GitHub
- Answers in the visitor's language
- iOS app for human takeover on Growth plan and above
- Knowledge-gap reports with one-click Q&A fixes
- Channels include Slack, Google Chat, Messenger, Crisp and Zendesk
Pricing
Intercom Fin
Free plan: no (14-day trial). $0.99 per resolution; Fin standalone from $49/mo incl. 50 resolutions; Intercom seats from $29/seat/mo
SiteGPT
No free plan; 7-day free trial (card required); paid from $39/mo billed yearly ($59 monthly)
Prices last checked September 2026. Plans change often — confirm on each vendor's site.
Pros and cons
Intercom Fin
Strengths- Can be added to an existing helpdesk without migrating
- Handles actions in backend systems, not only answers
- Wide channel coverage including voice and email
- Detailed reporting on resolutions and topics
- No free plan, only a trial
- Per-outcome pricing makes monthly cost vary with volume
- Using Intercom as the helpdesk adds per-seat charges
- More setup work than small-business chatbot builders
Not ideal for: Very small businesses with low budgets may find flat-priced tools like Tidio or Chatbase easier to plan for.
SiteGPT
Strengths- Simple setup focused on website support
- Broad range of training sources on every plan
- Knowledge-gap reporting helps improve answers
- Works inside existing helpdesks such as Crisp and Zendesk
- No free plan; trial requires a card
- No WhatsApp or Instagram channel
- Branding removal is a paid add-on
- API access and human takeover need Growth plan or higher
Not ideal for: Businesses that sell through WhatsApp or Instagram should choose a tool with native social channels such as ManyChat or Tidio.
Integrations
Intercom Fin
SiteGPT
FAQ
What is the main difference between Intercom Fin and SiteGPT?
Intercom Fin is built for established support teams that want an AI agent resolving tickets on their existing helpdesk; SiteGPT is built for small businesses wanting a website support chatbot trained on their existing content. Key differences: Intercom Fin offers whatsApp.
Is Intercom Fin or SiteGPT cheaper?
Intercom Fin starts from $0.99 and SiteGPT starts from $39/mo (as of September 2026). On entry price, Intercom Fin is cheaper — but compare what each plan includes, since limits differ. Always confirm current pricing on each vendor's site.
Do Intercom Fin and SiteGPT have free plans?
Neither has a permanent free plan, but you can start with a free trial.
Which is easier to use, Intercom Fin or SiteGPT?
SiteGPT is generally quicker to learn (Intercom Fin: medium, SiteGPT: low learning curve).
What are good alternatives to Intercom Fin and SiteGPT?
Other chatbots tools worth comparing include Tidio, Chatbase and ManyChat.
