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ManyChat

AI Chatbots & Customer Support

ManyChat is a chat marketing automation tool for social messaging channels, best known for Instagram comment-to-DM and keyword automations. Users build flows in a visual editor and can add AI steps and an AI agent to qualify leads and answer questions. It is used mainly by creators, ecommerce brands and marketing agencies rather than support teams.

Free planFrom $17/mo
Pricing

ManyChat pricing

Free plan (25 active contacts); paid from $17/mo (Essential), Pro $39/mo

Last checked September 2026 · Confirm on manychat.com

Features

What ManyChat does

  • Instagram comment and story-reply to DM automations
  • Visual flow builder with keyword and intent triggers
  • AI Step and AI agent for lead qualification and answers
  • Channels: Instagram, Messenger, WhatsApp, TikTok, Telegram, SMS and email
  • Shared Inbox with assignment for live chat
  • Integrations with Shopify, HubSpot, Google Sheets and Zapier

Pros

  • Strongest Instagram DM automation in this category
  • Low entry price and a free plan for small audiences
  • Many templates for growth campaigns and lead capture
  • One tool covers several social messaging channels

Cons

  • No native chat widget for your own website
  • Contact-based pricing rises as your audience grows
  • Not built for knowledge-base style support answers
  • Multi-seat Inbox is a separate paid add-on
Fit

Who ManyChat is for

Instagram creators and influencersEcommerce and DTC brandsSocial media marketing agencies

Look elsewhere if: Support teams that need an AI agent trained on help docs with a website widget should look at Tidio, Chatbase or Intercom Fin.

For teams & enterprise

Enterprise readiness

ISO 27001 and ISO/IEC 42001 certified, SOC 2 Type II, and a Meta Business Partner; built mainly for SMB social messaging.

Business / enterprise plan
—
SSO (SAML / OIDC)
—
SCIM user provisioning
—
SOC 2
Type II
ISO 27001
Yes
HIPAA (BAA available)
—
GDPR DPA
Yes
Data residency options
—
No training on your data
—
Audit logs
—
Admin controls
—
Deployment
Cloud

From the vendor's own security documentation (trust center). "—" = not confirmed. Verify during your security review. Compare all tools.

Chatbots feature checklist
Train on your website / docsLimited
Human handoffYes
Website widgetNo
WhatsAppYes
Instagram / MessengerYes
Live chat inboxYes
MultilingualYes
Takes actions / API callsPro plan (external requests)
AnalyticsYes

ManyChat compared

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ManyChatFree plan · from $17/mo
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