B2B contact database plus sales engagement and AI prospecting platform.
Clay
AI Sales, Outreach & Lead GenClay is a spreadsheet-style data enrichment platform that pulls from 100+ data providers using waterfall enrichment and uses its Claygent AI agent to research companies and leads on the web. Enriched data can be scored, used to write personalized messages, and pushed to CRMs or sending tools, or sent through Clay's own Sequencer. It is used by growth teams, RevOps and outbound agencies.
Pricing
Clay pricing
Free plan: yes (limited credits). Paid from ~$149/mo
Last checked September 2026 · Confirm on clay.com
Features
What Clay does
- Waterfall enrichment across 100+ data providers
- Claygent AI agent for web research and data extraction
- Spreadsheet-style tables with formulas and AI columns
- Built-in Sequencer for multi-step email campaigns
- Native pushes to Smartlead, Instantly, Outreach and HubSpot
- CRM sync back to Salesforce and HubSpot on Growth plan and up
Pros
- Higher match rates by combining many data sources
- Very flexible for custom research and scoring
- Connects to most sending tools and CRMs
- Free plan to learn the product
Cons
- Steep learning curve for non-technical users
- Credit-based usage can become expensive at scale
- No built-in dialer or CRM
- Deliverability tooling is lighter than dedicated cold email senders
Fit
Who Clay is for
Look elsewhere if: Reps who want a simple point-and-click prospecting database should start with Apollo.io or Hunter.io.
For teams & enterprise
Enterprise readiness
Enterprise adds SSO, RBAC and a Headless CRM mode where no CRM data is stored in Clay; customers can bring their own AI API keys.
- Business / enterprise plan
- Yes
- SSO (SAML / OIDC)
- Enterprise plan
- SCIM user provisioning
- —
- SOC 2
- Type II
- ISO 27001
- —
- HIPAA (BAA available)
- —
- GDPR DPA
- Yes
- Data residency options
- —
- No training on your data
- —
- Audit logs
- —
- Admin controls
- Enterprise plan
- Deployment
- Cloud
From the vendor's own security documentation (trust center). "—" = not confirmed. Verify during your security review. Compare all tools.
| Sales & Outreach feature checklist | |
|---|---|
| B2B contact database | Via 100+ data providers |
| Email sequences | Yes |
| Email warm-up | — |
| Unlimited sending accounts | — |
| LinkedIn steps | — |
| Built-in CRM | No |
| AI personalization | Yes |
| Dialer / calling | No |
| Email verification | Via integrated providers |
Clay compared
- Clay vs Apollo.io
- Clay vs Instantly.ai
- Clay vs HubSpot
- Clay vs lemlist
- Clay vs Smartlead
- Clay vs Reply.io
- Clay vs Hunter.io
- Clay vs Seamless.AI
Buying guides
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